Intshayelelo
Ukukhetha igama elifanelekileyo kwivenkile linyathelo elibalulekileyo ekusekeni ishishini eliyimpumelelo. Igama elinengqondo elingacingi kakuhle alikho kuphela intsingiselo ye-brand kodwa iphinde ivutha abaphulaphuli. Inokubeka ithoni yokulindelwa kwabathengi kwaye yahlule ivenkile kwindawo enabantu abaninzi kwintengiso. Eli nqaku lidla ngokufika kwimiba eyenziwa ngegama levenkile kwaye inika isikhokelo ngendlela yokukhetha igama elimeleyo.
Inkqubo yokuthenga ivenkile ibandakanya ubuchule, uphando kunye nokucinga ngobuchule. Igama elinyanzelekileyo linokuba negalelo elibonakalayo kwinkcazo yophawu kunye nokunyaniseka kwabathengi. Njengoko uqala kolu hambo, ukuqonda izinto ezinegalelo kwi Amagama evenkile elona mpahla anokubonelela ngomphetho onokhuphiswano kwi-RetailsCape.
Ukuqonda isazisi sakho
Entliziyweni yokukhetha igama levenkile kukuqonda okunzulu kwesazisi sakho. Oku kubandakanya amaxabiso, uthumo, kunye nezindululo ezizodwa zokuthengisa ezithi zikhuphe ivenkile yakho. Igama kufuneka libonakalise ukuba ishishini limele ntoni ishishini kwaye linxibelelane nomyalezo ophambili kubathengi abanokubakho.
Ukuchaza ixabiso lakho leshishini
Qala ngokuchaza amaxabiso aphambili kunye neempawu zeshishini lakho. Ngaba unikezela ngeemveliso zetenxisi, iimpahla ezinobuhlobo, okanye iinkonzo ezintsha? Ezi zinto zimele ziphembelele inkqubo yokuqonda, iqinisekisa ukuba igama elithi i-ithos kunye ne-ethos ye-brand kwaye zibhenele kubaphulaphuli bakho ekujolise kuzo.
Ukuchonga abaphulaphuli ekujoliswe kubo
Ukuqonda umthengi wakho kubalulekile. Igama lifanele lihlaziye ngokukhetha kunye nemeko yenkcubeko. Ukuqhutywa kophando lwentengiso ukuhlanganisa ulwazi malunga nokuziphatha kwabathengi kunye nokulindela kunokwazisa icebo lokuthiya kwezemfundo, okukhokelela kwimpembelelo enkulu kunye nefuthe.
Iimpawu eziphambili zegama levenkile elisebenzayo
Igama levenkile elisebenzayo linophawu oluthile lokuphucula isibongozo sayo kunye nembumbulu. Ifanele ibe yahlukile, kulula ukuyibiza, kwaye idlulise ubume beshishini. Nazi ezinye izinto ezibalulekileyo ekufuneka uziqwalasele:
Ukulula kunye nokucaca
Amagama alula kube lula ukukhumbula kwaye aqonde. Khusela amagama antsonkothileyo okanye ubude onokuthi udideke abathengi. Ukucaciswa kuqinisekisa ukuba igama linxibelelanisa iminikelo yeshishini ngaphandle kokusebenza, inzala kwi-abricution yokwamkelwa kwabathengi ngokukhawuleza.
Ukwahluka kunye nomahluko
Igama elikhethekileyo liseta ivenkile yakho ngaphandle kwabakhuphisana. Ithintela ukudideka emarikeni kwaye inceda ukumisela isazisi esomeleleyo. Qinisekisa ukuba igama alifani kakhulu namashishini akhoyo, olunokukhokelela kwimicimbi yezomthetho okanye i-valute brand yakho.
Ukubaluleka kwiimveliso okanye iinkonzo
Ukuqokelela amagama anxulumene neemveliso okanye iinkonzo zakho zinokuphucula ukuqonda komthengi kwaye kutsala abaphulaphuli abafanelekileyo. Oku kuboniswa nokunyeliswa kukwaphucula ulungiselelo lwe-injini yokukhangela (i-SEO), yenza kube lula kubathengi ukufumana ivenkile yakho kwi-intanethi.
Ukuqwalaselwa komthetho kwi-Naming
Ngaphambi kokugqitywa kwegama levenkile, kubalulekile ukuqwalasela izinto ezisemthethweni ukuthintela iimbambano ezinokubakho. Ukuqhuba ukukhangela ngokuchanekileyo ukuqinisekisa ukuba igama alithengiswanga okanye lisetyenziswe kwelinye iqumrhu. Ukubhalisa igama lakho leshishini kunokukhusela uphawu lwakho kwaye ubonelele ngokusemthethweni.
UTshintshiselwano
Yenza uphando lwentengiso ngokusebenzisa oovimba bedatha abasemthethweni ukuqinisekisa ukuba igama likhuselwe ngokusemthethweni yenye ishishini. Eli nyathelo libalulekile ukuthintela ukophulwa kunye nokusebenza okusemthethweni okunokubangelwa kukusebenzisa igama elikhuselweyo.
UKUFAKWA KWESIKOLO
Kwiminyaka yanamhlanje yedijithali, egcina igama le-domain elihambelana negama lakho levenkile kubalulekile. Jonga ukubakho kwamagama ee-domain kwaye uqwalasele umahluko wokukhusela ubukho bakho kwi-Intanethi. I-domain ehambelana nayo iqinisekisa ukungangqinelani kunye nokunyaniseka.
Inkcubeko kunye neemvakalelo zolwimi
Xa ukhetha igama, likhumbule ukuthandana nenkcubeko kunye nolwimi, ngakumbi ukuba uceba ukusebenza kwimimandla emininzi okanye amazwe. Igama eliqinisekileyo ngolwimi olunye linokuba neentsingiselo ezingalindelekanga kwelinye, zichaphazela igama lakho leBrand.
Ukuphepha ukutolikwa gwenxa
Yenza uphando ukuba igama lithelekisa njani kwiilwimi ezahlukeneyo kunye neenkcubeko. Oku kuphembelela okunokubakho kunokukhusela iintloni okanye ukutolika okukhubekisayo okunokubangela umdla wabathengi okanye ukutsala umdla woluntu.
Ukwamkela ukubandakanyeka
Igama elinobuthathaka ngokwenkcubeko likhuthaza ukubandakanyeka kunye nezibheno kubaphulaphuli ababanzi. Ibonisa intlonipho yokwahluka kwaye inokuphucula ukuqonda ngokupheleleyo kwevenkile yakho kwindawo yentengiso yehlabathi.
Impembelelo yemvakalelo kunye nengqondo
Ukunyuka ngokweemvakalelo kwegama levenkile kunokuphembelela indlela yokuziphatha yabathengi. Amagama akhupha iimvakalelo ezintle okanye umdla onomdla unokuphucula ukubandakanyeka kwabathengi kunye nokunyaniseka. Qwalasela impembelelo yengqondo yamagama kunye nendlela yokulinganisa umyalezo wakho.
Sebenzisa izivumelwano ezifanelekileyo
Khetha amagama aphethe intsingiselo elungileyo kunye nemibutho. Esi sicwangciso sinokwenza unxibelelwano olukhawulezayo nabathengi, ukuthathelwa ingqalelo kunye nomdla kwiminikelo yakho.
Ukwenza izinto ezingalibalekiyo
Igama elingalibalekiyo linokwenzeka ngakumbi ukuba libe nenxaxheba ngakwigama lomlomo, ukwanda kolwazi lwe-frienti. Sebenzisa imfazisi, imvano-siphelo, okanye indibaniselwano eyahlukileyo inokwenza igama lakho levenkile livele kwiingqondo zabathengi.
Ikamva-uqinisekisile igama levenkile
Lindela ukhokelo lwexesha elizayo lweshishini lakho xa ukhetha igama. Igama elinegama elincinci kakhulu okanye elilinganayo linokunciphisa ukukhula okanye amathuba okukhula. Qinisekisa ukuba igama linokufumana i-Expenstory enokubakho, imigca yemveliso, okanye ishishino yentengiso.
I-scralance kunye nokuguquguquka
Khetha igama elihleli lihambelana neshishini lakho livela. Ukubona kwangaphambili kunokusindisa ixesha kunye nezixhobo ezinxulumene nemizamo yokwakha kwakhona kwaye zigcine ukuqhubekeka kwisiseko sakho sabathengi.
Ukuphepha iindlela
Ngelixa ukuqhubela phambili kweendlela zangoku kunokuthintela, kunokunika igama eliphelelwe lixesha elide. Khetha izinto ezingapheliyo ezixhasa isibheno se-Brand kwiminyaka okanye amashumi eminyaka.
Kubandakanya ukuqwalaselwa kwe-seo
Ukudityaniswa kweendlela zokwenza i-injini yokukhangela kwigama lakho lokuthenga kunokuphucula ukubonakala kwe-intanethi. Kubandakanya amagama aphambili afanelekileyo anokuphucula amanqanaba okukhangela, enze kube lula kubathengi ukufumana ivenkile yakho xa ufuna iimveliso okanye iinkonzo ezinxulumene noko.
Sebenzisa amagama aphambili achazayo
Ukudibanisa amagama aphambili achaza iminikelo yakho yeshishini kunokukhuthaza ukusebenza kwe-seo. Nangona kunjalo, ibhalansi iphambili, njengokugcwala kwegama ngamagama aphambili kunokubonakala kungekho okanye i-spammy.
Ukulungiselela i-algorithms yokukhangela
Ukuqonda ukuba amashishini e-algorithms anokwazisa njani amashishini akho ukuba akwazise isicwangciso sakho sokuqonda. Igama eloneleyo linokonyusa itrafikhi kwiwebhusayithi yakho kunye nevenkile ebonakalayo, igalelo ekumiselweni kwe Ivenkile eyona ilungileyo kwi-niche yakho.
Ukuvavanya igama levenkile
Ngaphambi kokuzibophelela kwigama, vavanya ukusebenza kwawo kunye nabaphulaphuli bokwenyani. Qokelela ingxelo kubathengi abanokubakho, oontanga, okanye amaqela ekugxilwe kuwo ukuvavanya ukwamkelwa kwegama kunye nefuthe.
Ukuqhuba uphononongo kunye namaqela okugxila
Lungelelanisa uphononongo lokuqokelela izimvo ngeendlela ezahlukeneyo. Amaqela agxila anokubonelela ngokuqonda okunzulu kwimibono yabathengi kwaye aqaqambe nayiphi na imicimbi okanye unxulumana nabantu onokuthi uqaphele.
Ukuhlalutya amagama okhuphiswano
Vavanya amagama abafundi abaphumeleleyo ukuze bachonge izinto okanye izicwangciso eziqhelekileyo. Olu hlalutyo lunokukhuthaza imibono kwaye luncede ugcine ivenkile yakho kwintengiso.
Sebenzisa iinkonzo zokuqengqeleka
Ukuba inkqubo yokuqonda ibangaphezulu, cinga ngeenkonzo zobungcali. Iiarhente zokuqhekeza iiarhente kunye nabacebisi zikhethekile ekudaleni amagama epilisi ezihambelana neenjongo zeshishini kunye neemfuno zentengiso.
Izibonelelo zoncedo lwengcali
Iingcali zizisa amava kunye nobuchule kwitafile, zihlala zityhalela amathuba okuba ungaqwalaselwa. Banokuhambahamba ngokungxamisekileyo kwaye baqinisekise ukuba igama lixhasa amacebo aphantsi kunye nentengiso.
Ukuqwalaselwa kweendleko
Ngelixa iinkonzo zobungcali zibandakanya utyalomali lwemali, izibonelelo zexesha elide zegama eliqinileyo levenkile lingayidlula iindleko zokuqala. Vavanya uhlahlo-lwabiwo mali kunye nokulinganisa imbuyekezo enokubakho kutyalo-mali xa usenza esi sigqibo.
Izifundo zeXesha lamagama eposi esebenzayo
Ukuhlalutya amagama ophumeleleyo kunokubonelela ngokuqonda okusebenzayo koko kusebenza kwihlabathi lokwenyani. Cinga ngale mizekelo ilandelayo kunye nemithetho-siseko ebonke.
Abathengisi be-Iconic
I-Brands ifana 'Apple ' kwaye 'iNike ' inamagama alula, angalibaleki, kwaye athwale izazisi ezomeleleyo. Babonisa ubuchule kunye nokugqwesa, ukuba negalelo kwizikhundla zabo njengeenkokeli kumashishini awo.
Iinkokheli zentengiso ze-niche
Iivenkile ezifana 'ivenkile yesikhongozelo ' idlulisela ngokucacileyo iminikelo yabo, esenza kube lula kubathengi ukuba baqonde ababukeli abajolise kuzo.
Iimpazamo eziqhelekileyo zokuphepha
Ukwazi imingxunya eqhelekileyo kunokukunceda uphephe iimpazamo zexabiso kwinkqubo yokuthetha. Ukuphepha ezi mpazamo kunokubamba uhambo lwakho malunga nokufumana igama levenkile efanelekileyo.
Ukuphatha igama
Amagama antsonkothileyo kunokuba nzima ukukhumbula kunye nokupela, ukhawulezisa ukukhuthaza umlomo. Zabalazela ngokulula ukuphucula ukukhulisa kunye nokukhululeka kokusetyenziswa kwezinto zokuthengisa.
Ukutyeshela ingxelo yabathengi
Ukutyeshela ulwazi oluvela kubaphulaphuli bakho kunokubangela ukunqunyulwa phakathi kwevenkile yakho kunye nabathengi bayo. Zixabise izimvo zabo ukuqinisekisa ukuba igama liyavela kwaye lihlangabezana nokulindelwe kwabo.
Ukuqukumbela
Ukukhetha olona gama lilungileyo kwivenkile yinkqubo yesininzi efuna ukuqwalaselwa ngononophelo kwesazisi, ukuma kwemakethi, kunye nokukhula kwexesha elizayo. Ngokugxila ngokulula, okwahlukileyo, kunye nokubaluleka, unokuyifumana igama elingatshatanga abathengi kuphela kodwa likwahambelana nentsingiselo yeshishini lakho. Khumbula ukufaka iitsheki zomthetho kwaye uqwalasele imvakalelo yenkcubeko ukhusele ingqibelelo yakho.
Ekugqibeleni, igama elikhethwe kakuhle libeka isiseko sobudlelwane obuyimpumelelo kunye nobudlelwane babathengi. Lutyalo-mali kwikamva lakho leshishini, igalelo ekuqwalaselweni kwawo kunye nodumo njenge Ivenkile eyona ivenkile yakho.
