Ukuqalisa
I-tredy ivele njengegama elivelele embonini yezemfashini, abathengi abavumayo ngemiklamo yayo eyingqayizivele nokuzibophezela kwikhwalithi. Ukuqonda amabutho ngemuva kwalolu hlobo kudinga ukuntywila okujulile kube yimvelaphi yalo, ubuholi, kanye nefilosofi eshayela impumelelo yayo. Lo mbhalo uhlola izindaba zeTredy, usula abantu abathile namasu abeke kube ngumdlali ophawuleka emakethe. Njengoba sembula izici zalokhu Isitolo esishisayo , abafundi bazothola imininingwane yokuthi uTredy aqoqe kanjani i-niche embonini yokuncintisana.
Umsuka we-tredy
UTredy wasungulwa ekuqaleni kweminyaka yama-2000s, ngesikhathi esithile esibonakala ngezinguquko ezisheshayo ekukhetheni kwabathengi kanye nokuqala kwemfashini esheshayo. Lo mkhiqizo wasungulwa eJalimane, izwe elaziwa ngalo mlando walo ocebile ekukhiqizweni kwezindwangu nokuklama okusha. Ukusungulwa kukaTredy kwashukunyiswa isifiso sokuhlanganisa ubuciko bendabuko ngendabuko yama-aesthetics wesimanje, ukunakekela abesifazane abafuna isitayela kanye nekhwalithi. Abasunguli babona igebe emakethe ngengubo efinyelelekayo kodwa yemfashini, eyaholela ekudalweni komkhiqizo ohlanganisa la magugu.
Ukusuka ekuqaleni kwayo okuthobekile, iTratty igxile ekusunguleni ubukhona obuqinile bendawo ngaphambi kokuyandisa emhlabeni jikelele. Ukuzibophezela komkhiqizo ekusebenzeni kahle kukuthole ngokushesha isizinda samakhasimende athembekile. Ngokufaka idumela laseJalimane ngokunemba nekhwalithi, ukuhanjiswa kwe-tred kuhlukaniswe ngokwalo kubancintisana. Le ndlela ibekwe isisekelo sokukhula komkhiqizo kanye nokuvela kwayo ekugcineni njengomdlali obalulekile embonini yezemfashini.
Abasunguli nobuholi
Amandla okushayela ngemuva kweThared yiqembu losomabhizinisi onombono abalethe ubuchwepheshe ekuklameni kwemfashini, ukuphathwa kwezitolo kanye nokuthuthukiswa komkhiqizo. Abasunguli, amagama abo asebehlome ngokufana ne-ethos yomkhiqizo, badlale indima ebaluleke kakhulu ekubumbeni ubunikazi be-tredy. Ukuhlangenwe nakho kwabo ngokuhlanganyela kanye nothando lwemfashini kubhebhethekisa ukuqondiswa kwamasu ahlukahlukene kanye nokusebenza kahle kokusebenza.
Ngaphansi kobuholi beqembu eliphakeme elinamandla, tredy ligcizelela ama-Innovation ne-Center-Centric izindlela. Abaholi babeka phambili ukuhlala ngaphambi kwezindlela zemfashini ngenkathi kuqinisekisa ukuthi uhlobo luhlala luqiniso kumanani alo asemqoka. Ukuzibophezela kwabo ekukhuliseni isiko lebhizinisi elibandakanyayo futhi elibandakanyayo kube nesandla ekudonseni ithalente eliphezulu nokushayela impumelelo yenkampani.
Umbono kanye Mission
Umbono kaTredy uhlanganisa ukunika amandla abesifazane ngemfashini. Injongo ukuhlinzeka ngezingubo ezisezingeni eliphakeme, ezinesitayela ezihlangana nendlela yokuphila yanamuhla. Ubuholi bukholelwa ekwakheni inani elingeyona nje imikhiqizo kodwa futhi ngokuthuthukisa umuzwa wokuthenga ophelele. Lo mqondo wokuqala wamakhasimende ube yigumbi le-Tredy's Strategy, ethonya konke kusuka ku-Product Design kuya ekusebenzeni kwezitolo.
Imodeli yebhizinisi le-tredy's
I-Tredy isebenza ngemodeli yebhizinisi lesiteshi esiningi efaka izitolo zomzimba kanye neplatifomu online. Le ndlela ivumela uhlobo ukuthi lifinyelele izithameli ezibanzi futhi zivumelane nokushintsha izindlela zabathengi. Izitolo ezithengiswayo zenzelwe ukunikela ngesipiliyoni sokuthenga uqobo, nabasebenzi abanakayo kanye ne-ambiance eyamukelayo. Ngaleso sikhathi, ipulatifomu ye-inthanethi ihlinzeka lula nokufinyeleleka, ifaka ikhathalogi ebanzi nesibonisi somsebenzisi esingenamthungo.
Ukusebenza kahle kwe-Supply Chain kungenye into ebucayi yemodeli yebhizinisi le-tredy's. Umkhiqizo ufaka imali ebudlelwaneni obuqinile nabaphakeli, uqinisekise ukulethwa okufika ngesikhathi kwezinto zokwakha kanye nokugcina amazinga asezingeni eliphakeme. Ngokwenza kahle logistics kanye nokuphathwa kwe-Inventory, iTreedy ingaphendula ngokushesha emakethe yemakethe kanye nezidingo zamakhasimende, ukugcina amaqoqo awo asha futhi afanele.
Uhla lomkhiqizo nefilosofi ye-Design
Uhla lomkhiqizo lwe-tredy luhlanganisa i-appar ehlukahlukene, kusuka ekugqokeni okujwayelekile kuya ezinganekwe ezisemthethweni. Izikhungo zefilosofi ze-Design Filosophy ekuhlanganiseni induduzo nge-elegance, zisebenzisa izindwangu zeprimiyamu nokunaka imininingwane. Amaqoqo wesikhathi sonyaka akhombisa ukuthambekela kwemfashini emhlabeni jikelele ngenkathi efaka izinto ezihlukile ezihlukanisa iminikelo ye-tredy's. Umkhiqizo uvame ukufaka impendulo kumakhasimende, agcizelela ukufakwa kanye nokwehlukahlukana emiklamo yawo.
Isikhundla semakethe kanye nomncintiswano
Esikhathini semfashini yokuncintisana, izikhundla zeTredy uqobo njengophawu olunikeza ikhwalithi nesitayela ngamanani afinyelelekayo. Imakethe igcwele ngabadlali abaningi, kepha ukugxila kwe-trady kukwaneliseka kwamakhasimende kanye nokusebenza kahle komkhiqizo kubeka ngokwahlukana. Umkhiqizo oncintisana namaketanga omhlaba jikelele kanye nama-boutique asendaweni, ulwela ukugcina ubunikazi obuhlukile ngesiphakamiso sabo esiyingqayizivele senani.
Ukuhlaziywa kwemakethe kukhombisa ukuthi i-trady ibambe ngempumelelo ingxenye ebalulekile ye-demographic yayo. Imizamo yokukhangisa ye-Brand's Strategic, ehlanganisa yomibili imikhankaso yendabuko yokukhangisa kanye nemikhankaso yezindaba yedijithali, ithuthukise ukubonakala kwayo. Ukubambisana okunethonya kanye nokuzibandakanya emicimbini yemfashini sekuyeqile ukuqina kukaTredy's Tredy embonini.
Ukuziphatha kwabathengi nezitayela
Ukuqonda Ukuziphatha kwabathengi kubalulekile empumelelweni eqhubekayo ye-tredy. Umkhiqizo ubekezelela ucwaningo lwemakethe ukukhomba izitayela ezivelayo namashifu okuncamelayo. Idatha ikhombisa isidingo esikhulayo sokusimama kanye nokukhiqizwa kokukhiqizwa kokuziphatha. Ephendula, i-trady isiqalile ukuhlanganisa izinto zokwakha ezinobungane nezindlela zokonga okusobala, ukuqondanisa namanani wabathengi kanye nokwenza ngcono ukuthembeka komkhiqizo.
Umthelela embonini yezemfashini
Ithonya le-tredy lifinyelela ngaphezu kwesisekelo samakhasimende aso. Umkhiqizo unikela ngamandla emboni ngezenzo zokuklama ezintsha futhi ngokubeka amazinga aphezulu wekhwalithi. Indlela ye-tredy's ekuhlanganiseni kobuchwepheshe ekuthengisweni, njengamakamelo afanelekile afanelekile kanye nokuhlangenwe nakho okuku-inthanethi okwenziwe ngezifiso, kukhombisa ukuzibophezela kwayo ekuthuthukiseni isipiliyoni sokuthenga. Lezi zithuthuka ziye zashukumisela abanye abathengisi ukuthi basebenzise amasu afanayo, ukushayela ukuqhubeka kwemboni embonini.
Ngaphezu kwalokho, ukugcizelelwa kukaTredy ekusimeni kuvuse izingxoxo ngomthwalo wemvelo emkhakheni wezemfashini. Ngokuthatha izinyathelo ezibheke ekunciphiseni i-carbon footprint yayo, uhlobo luyisibonelo ukuthi amabhizinisi angalinganisa kanjani inzuzo ngenzuzo yokuziphatha. Le ndima yobuholi ekuthuthukiseni ukuqina ithole ukuqashelwa kwama-tredy kanye nokuqashelwa kwalabo ababukele embonini kanye namaqembu ezemvelo afanayo.
Umsebenzi Wezenhlalo
I-Tredy izibophezele kwi-Corporate Social Service (CSR), ihlanganyele emizuzwini esekela imiphakathi futhi ikhuthaze umthelela omuhle wenhlalo. I-Brand isebenzisana nezinhlangano ezinikelayo, inomthelela ezibangelweni zenhlalo, futhi ikhuthaza ukubamba iqhaza kwabasebenzi ezinhlelweni zokuzithandela. Le mizamo ithuthukisa idumela leTredyd futhi ikhombise ukuzinikela kwalo ekwenzeni umehluko ngaphezu kombuso wezemfashini.
Amathemba esikhathi esizayo kanye nentuthuko
Ibheke phambili, amasu we-tradys wokukhulisa izinyathelo zawo zaphesheya, ehlola izimakethe ezintsha ezivumelanisa namanani alo omkhiqizo. Le nkampani itshala imali ocwaningweni nasekuthuthukisweni ukuze ifake izinto ezithuthukisiwe kanye nobuchwepheshe obuqhubekayo emikhiqizweni yalo. Ngokuhlala uhambelana nezitayela zomhlaba wonke kanye nezidingo zabathengi, i-tredy ihlose ukugcina i-trajectory yayo yokukhula futhi ithuthukise inzuzo yayo yokuncintisana.
Ukusungula kuhlala kusengaphambili kwecebo leTredy's. Uhlobo luhlola ukusetshenziswa kobuhlakani bokufakelwa kanye nokuhlaziywa kwedatha ukucwilisa imisebenzi yalo nemizamo yokukhangisa. Ukwenza okuthandwa nguwe kanye nokubandakanya kwamakhasimende kuyizindawo ezibalulekile zokugxila, ngezinhlelo eziklanyelwe ukwakha ubudlelwano obuqine nabathengi. Ngale mizamo, uTrayty ufuna ukuqinisa isikhundla sawo njengomholi ocabanga phambili embonini yezemfashini.
Ukugcina
Uhambo lwe-tredy usuka kumthengisi wemfashini wendawo uye ku-brand ehlonishwayo uwukuvuselela ubuholi bayo obubonayo kanye nokubulawa kwamasu. Ngokulandela ngomshini wayo wokuhlomisa abesifazane nge-altarel enesitayela nekhwalithi, i-tredy yenze umthelela ohlala njalo embonini yezemfashini. Abantu abasemuva kwe-trady bakhombise ukuthi ukuzibophezela kokuhle, izinto ezintsha, kanye nomsebenzi wezenhlalo kungashayela impumelelo emakethe yokuncintisana. Lapho abathengi beqhubeka nokufuna izinhlobo zemikhiqizo evumelana namanani abo, indlela ye-tredys ibeka kahle ekukhuleni okuzayo. Ukuzwa ngomongo walesi sifiso esimangazayo mathupha, ukuhlola iminikelo yabo a Isitolo seTrendy yindawo enhle kakhulu yokuqala.
