Intangiriro
Muri iki gihe, ibintu byihuse bitera imbere, igitekerezo cya 'iduka ryihariye ' ryarushijeho kuba ingirakamaro. Mugihe abaguzi barengerwaga hamwe nuburyo bukabije bwo guhitamo kumurongo no kumurongo, abadandaza bagomba guhita bahitamo kwitondera no kubahiriza ubudahemuka. A Amaduka yihariye arenga moderi gakondo mugutanga uburambe budasanzwe bwumvikana nabakiriya kurwego rwinshi. Iyi ngingo ihitana mubice bitandukanye bigira uruhare muri iduka ryihariye kandi itanga ubushishozi bushishozi kubatana bugamije guhagarara mu isoko ryuzuye.
Akamaro ko Kwitandukanya
Kutandukanya nikintu gikomeye muburyo bwo gutsinda mubucuruzi ubwo aribwo bwose. Hamwe n'iterambere ry'isi n'ikoranabuhanga, abaguzi ntibagigarukira ku mbibi za geografiya; Barashobora kubona ibicuruzwa na serivisi biturutse kwisi hamwe no gukanda bike. Ni muri urwo rwego, iduka ryihariye ritandukanya no gutanga ikintu abanywanyi batabikora. Nk'uko byatangajwe na McKinsey & Sosiyete, ubucuruzi butandukanya neza bushobora kugera ku nyungu zigera kuri 20% ugereranije n'abatabikora. Ibi bishimangira inyungu zifatika zo guhagarara mu nzego zicururizwamo.
Gusobanukirwa abakiriya bakeneye
Ku buryo bwo gukora iduka ryihariye ryumva cyane ibikenewe byabakiriya nibyo ukunda. Abacuruzi bagomba gushora imari mu bushakashatsi bwuzuye bwo ku isoko kugirango bamenye icyuho ku isoko. Ibi bikubiyemo gusesengura imyitwarire yabaguzi, ibyo ukunda, hamwe nuburyo bunyuze muburyo nkubushakashatsi, amatsinda yibanze, hamwe nibisesera byamakuru. Mu kubona ubushishozi mubikorwa biha agaciro, kwifuza, kandi biteze, abadandaza barashobora guhuza amaturo yabo kugirango bahure nibyo bakeneye. Uru rwego rwo kugiti cye ntibutandukanya gusa iduka gusa ahubwo rinatera isura ikomeye hamwe nabakiriya.
Gutandukanya isoko
Gutandukanya isoko bituma abadandaza bagabanya isoko ryabaguzi mugari mugukurikirana abaguzi bafite ibyo bakeneye. Mugihe cyo kwibasira ibice byihariye, iduka rishobora kwibanda kumatungo yayo yo gukorera abo bakiriya neza. Ibi birashobora kuba birimo kwiyoroshya mu bicuruzwa bya Nice cyangwa kugaburira amatsinda yihariye ya demokarasi, bityo bigamura ubutunzi.
Gukora umuguzi)
Gutezimbere abaguzi birambuye bifasha abadandaza bumva intego nibibazo byabakiriya babo beza. Aba bantu ni inyuguti zimpimbano zerekana imico yingenzi yikigereranyo kinini cyabateze amatwi. Mu rwego rwo kwerekana imbaraga zo kwamamaza kuri iyi mibare, amaduka arashobora gushyiraho ubutumwa bufite akamaro kandi bukomeye bwumvikana nabaterankunga babo.
Amaturo ashya
Ibicuruzwa guhanga udushya numushoferi wingenzi wubudasanzwe mugucuruza. Gutanga ibicuruzwa byihariye cyangwa bigarukira-Edition birashobora gutuma imyumvire yubukeri kandi byihutirwa mubaguzi. Ubufatanye n'abahanzi, abashushanya, cyangwa ibindi bicuruzwa birashobora kandi bivamo ibicuruzwa byihariye bikurura ibitekerezo. Kurugero, ubufatanye hagati yabacuruzi bafite imyambarire hamwe nibyamamare bikunze kuganisha ku byashakishijwe cyane-nyuma yo gutwara imodoka no kugurisha.
Kwihindura no Kwishyira kumenyekana
Kwemerera abakiriya kugena ibicuruzwa kubyo bakunda byongeraho gukoraho kugiti cyawe bishobora gutera iduka. Ibigo nka Nike na Lego bitanga uburyo bwihariye bufasha abakiriya gutegura ibicuruzwa byabo. Ibi ntabwo byongerera gusa uburambe bwabakiriya gusa ahubwo nongera imbaraga no kunyurwa.
Ibyegeranyo
Gutwara Guhitamo ibicuruzwa bihuza n'insanganyamatsiko cyangwa imibereho yihariye irashobora gukora uburambe budasanzwe bwo guhaha. Muguhitamo kwitondera ibicuruzwa bivuga inkuru cyangwa ikaze kuri aestetheque runaka, abacuruzi barashobora gukurura abakiriya bashaka abakiriya bashaka ibintu bitandukanye kandi byihariye.
Gukora uburambe bwabakiriya batazibagirana
Kurenga ibicuruzwa, uburambe bwabakiriya muri rusange bufite uruhare runini mugusobanura iduka ryihariye. Ibi bikubiyemo ibintu byose kuva kumiterere no kubanga serivisi zabakiriya na nyuma yo kugurisha. Ubushakashatsi bwakozwe na Deloitte bwasanze abakiriya 88% bafite ubushake bwo kwishyura byinshi kubakiriya bakuru b'abakiriya, bagaragaza akamaro kayo mu kugurisha kugurisha no kudahemukira abakiriya.
Ububiko Igishushanyo n'Ikirere
Ibidukikije bifatika byububiko bigira ingaruka ku myumvire y'abakiriya. Ibishushanyo mbonera byihariye, imiterere yatekereje, hamwe nibintu byumva nkumucyo, umuziki, hamwe numuco ugira uruhare mubyumba bitangaje. Kurugero, amaduka ya Apple azwiho igishushanyo mbonera cya minimalist hamwe nibibanza byangiza, bishishikarizwa abakiriya kwishora mubicuruzwa bitaziguye. Mu buryo nk'ubwo, ibirango byiza akenshi bishora cyane mububiko aeesthetics kugirango ugaragaze indangaza ryabo no gukora ambaance yihariye.
Serivise idasanzwe y'abakiriya
Kwimenyekanisha ni igikoresho gikomeye mugushiraho ubudahemuka bwabakiriya. Abakozi batojwe gutanga ibyifuzo byihariye hamwe na serivisi yitonze barashobora kuzamura uburambe bwo guhaha. Abacuruzi barashobora gukoresha amakuru y'abakiriya kugirango batange kuzamurwa hamwe nibitekerezo, bigatuma buri mukiriya yumva agaciro kandi bwumva. Nordstrom, kurugero, azwiho serivisi zidasanzwe zabakiriya, ziba itandukaniro ryingenzi mumasoko yo guhatanira.
Tekinoroji
Kwinjiza Ikoranabuhanga birashobora kuzamura ubudozi bwububiko utanga ibisubizo bishya bizamura ubworoherane no gusezerana. Kuva muri porogaramu zigendanwa kubitekerezo byukuri byukuri, ikoranabuhanga ritanga inzira nyinshi kubacuruzi kugirango zitandukane kandi zitanga agaciro kubakiriya.
Kwishyira hamwe kwa omnichannel
Kwegera kwa Omninhannel bihuye na interineti no kumurongo kumurongo nibyingenzi mububiko bwubu. Abacuruzi barashobora gukoresha urubuga rwa interineti kugirango bagure kandi batange serivisi zinyongera nka gahunda yo gutumiza kumurongo hamwe nububiko. Ibi ntibitezimbere gusa byoroshye kwabakiriya ariko nanone gutwara ibinyabiziga bihagurukira ahantu. Nk'uko byatangajwe ubucuruzi bwa Harvard, abakiriya ba Omchannel bamarana 4% byinshi kuri buri gihe cyo guhaha muri-Ububiko na 10% kumurongo utari kumurongo.
Ikoranabuhanga
Tekinoroji nkukuri guhugura (ar) hamwe nukuri kwimikorere (vr) birashobora gutera uburambe bwo gukora amaduka atandukanye. Kurugero, ar ar ar ar ar Ikea yemerera abakiriya kwiyumvisha uburyo ibikoresho byareba mumazu yabo, bitera imbaraga no gufata ibyemezo. Indorerwamo zangiza mubyumba bikwiye cyangwa mububiko bwa kiosque zitanga amakuru yinyongera nizindi ngero zikoranabuhanga zizamura uburambe bwa.
Kubaka Indangamuntu ikomeye
Indangamuntu ikomeye ningirakamaro kumaduka yihariye. Bikubiyemo indangagaciro, ubutumwa, hamwe nibintu bireba nkibikoresho byo kubika. Ikirango gikomeye gifasha abakiriya guhuza amarangamutima hamwe namaduka no guteza imbere ubudahemuka. Ibimenyetso bihamye kandi byukuri birashobora gutandukanya iduka mumasoko yuzuye.
Kuvuga inkuru na Brand
Kugabana inkuru inyuma yububiko birashobora gukora ihuriro ryimbitse nabakiriya. Yaba urugendo rwashinze, intego yo gufatanya no gufatanya imyitwarire, cyangwa uruhare rwabaturage, inkuru yo kuvuga inkuru irabagirana kandi igatandukanya nabanywanyi. Ibicuruzwa nkinkweto za Toms zakoresheje neza inkuru ugaragaza imwe-kuri-imwe itanga icyitegererezo, kuzura abaguzi bafite imibereho.
Indangamuntu
Ikirangantego gihamye hejuru yimbuzi zose zishimangira kumenyekana. Ibi birimo urubuga rwamaduka, imbuga nkoranyambaga, gupakira, no kubika umubiri. Ubutumwa bugomba guhuza n'indangagaciro no kwiyambaza abumva. Ishusho y'ibiranga isaka iremeza ko abakiriya bafite uburambe bwo gufatanya batitaye kuburyo basabana n'amaduka.
Kwakira Inshingano irambye n'inshingano
Abaguzi barushijeho kuba bazi ibibazo by'ibidukikije n'imibereho myiza. Amaduka ashyira imbere kuramba kandi inshingano zirashobora gutandukanya no kujuririra abakiriya batekereza kumyitwarire. Nk'uko nielsen abitangaza ngo 66% by'abaguzi ku isi bafite ubushake bwo kwishyura byinshi kubicuruzwa birambye, byerekana ubushobozi bwisoko kubacuruzi bakira ibyo bikorwa.
Gushyira mu bikorwa ibikorwa byangiza ibidukikije
Ibikorwa byangiza ibidukikije nko kugabanya imyanda, ukoresheje ibikoresho birambye, no kugabanya ibirenge bya karuboni birashobora kuzamura ubujurire bwamaduka. Kurugero, ubwitange bwa Patonia mubidukikije byashimangiye umwanya wabwo nkumuyobozi mubikorwa birambye. Abacuruzi barashobora kandi gusuzuma uburyo burambye bwo gupakira no guteza imbere gahunda yo gusubiramo.
Gukurikiza abaturage na MelanthRoppiste
Kwishora hamwe nabaturage binyuze mubyabaye, gutera inkunga, nubufatanye birashobora gushimangira izina ryamaduka nubusabane bwabakiriya. Uruhare rwabaturage rugaragaza ko rwiyemeje kubahiriza imibereho kandi rushobora gukurura abakiriya baha agaciro uruhare nk'urwo. Abacuruzi nk'amaduka yumubiri bafite gahunda zubucuruzi bwabaturage mu bikoresho bigize amoko mu gihe bashyigikira abaturage.
Ubushakashatsi bwibanze bwimbitse
Gusuzuma ingero nziza zitanga ubushishozi bwukuntu bidasanzwe mu rwego rwo gucirwa bugufi.
Isosiyete ya kawa
Ikawa yinkuru, ishingiye muri Seattle, itanga ibirenze ikawa gusa; Itanga uburambe bwibitekerezo bushingiye ku bimenyetso byayo. Igishushanyo mbonera cyibishushanyo kirimo Kumurika gususurutsa, kwicara neza, numuziki wa Live, Gukora ikirere cyakira. Mu kwibanda ku bwiza buhebuje, ikawa nshya yokeje hamwe na serivisi idasanzwe y'abakiriya, atandukanya inkuru ubwayo mu isoko ryo kurushanwa.
Kwihitiramo
Guhutira kwibeshya binyuze mu kwiyemeza ku mwobo, ibicuruzwa bikomoka ku myifatire. Inararibonye mububiko ishimangira kandi impumuro, yemerera abakiriya kwishora mubicuruzwa bitaziguye. Uburyo buhuje imbonerahamwe kubikoresho no gutsimbarara cyane kubibazo byibidukikije byumvikana nabakiriya bashaka ibicuruzwa bisanzwe kandi byubugome.
INGORANE MU GUKORA AMAFARANGA YIHARIYE
Mugihe uharanira umwihariko utanga inyungu zikomeye, abadandaza barashobora guhura nibibazo mugushyira mubikorwa. Gusobanukirwa no gukemura ibyo bibazo ningirakamaro kugirango tubone igihe kirekire.
Kuringaniza guhanga udushya hamwe nibikorwa
Ibitekerezo bishya bigomba kuba bishoboka kandi bihuza intego zubucuruzi. Imishinga mibi cyane irashobora guhungabanya umutungo cyangwa kunanirwa kumvikana nabakiriya. Abacuruzi bagomba gutegura bitonze kandi bagasuzuma ibikorwa byihariye, bemeza batanga umusanzu mwiza muburambe bwabakiriya nu murongo wanyuma.
Gukomeza Guhuza no Guhuza ubuziranenge
Guhuza ni urufunguzo rwo kubaka indangamuntu ikomeye. Abacuruzi bagomba kwemeza ko ibintu byose bigira uruhare mu kidasanzwe gikoreshwa. Kudahuza birashobora kwitiranya abakiriya no kugabana umwanya wihariye. Byongeye kandi, gukomeza ibicuruzwa na serivisi nziza cyane ni ngombwa kugirango ushyigikire izina ry'amaduka.
Ingamba zo gutsinda zirambye
Kurema neza no kubungabunga iduka ryihariye, abadandada zigomba gutekereza gushyira mubikorwa ingamba ziteza imbere imikurire irambye no gusezerana kubakiriya.
Gutanga ibitekerezo byabakiriya
Guhora ushakisha no guhuza ibitekerezo byabakiriya bifasha abadandaza gukomeza guhuza abaguzi bakeneye. Uburyo bwo gutanga ibitekerezo nkubushakashatsi, amakarita yigitekerezo, hamwe nubusabane bwitangazamakuru butanga ubushishozi bukomeye bwo gukomeza gutera imbere. Mu kumva neza abakiriya, amaduka arashobora guhuza no guhindura ibyifuzo no kongera umwihariko wabo.
Gukomeza guhanga udushya no kurwanya imihindagurikire
Ahantu hacururizwagura ni imbaraga, kandi ugumane bidasanzwe bisaba udushya. Abacuruzi bagomba guteza imbere umuco wo guhanga kandi ukingure kugerageza nibitekerezo bishya. Ibi birashobora kuba bikubiyemo kuvugurura imirongo yibicuruzwa, ibishushanyo byububiko, cyangwa gukoresha ikoranabuhanga rishya. Buri gihe gusesengura amasoko yisoko hamwe ningamba zumunywanizo zirashobora kumenyesha impinduka zifatika zibuza iduka mbere yumurongo.
Umwanzuro
Mugihe aho abaguzi barengewe n'amahitamo, akamaro ko guhagarara ntigishobora gukandamizwa. A Amaduka yihariye atanga ihuriro ryibicuruzwa bitandukanye, ibintu bitazibagirana, hamwe nindangamuntu ikomeye. Mugusobanukirwa ibikenewe byabakiriya, tekinoroji yubushakashatsi, guhoberana birambye, kandi ubudahwema, abadandaza barashobora gukora amaduka adakurura abakiriya gusa ahubwo no kubaka ubudahemuka burambye. Urugendo rwo kwihariye rukomeje, rusaba kwitanga no guhuza n'imiterere, ariko ingororano zo kongera uruhare rwabakiriya no kurushaho guhatanira inyungu zikwiye.
