Nhanganyaya
Iyo Smart Brand yakamuka sapiyona munzvimbo yekufambisa yemifambisi yemiguta, kupa mota dzakaunganidzwa dzakatemerwa dzinoenderana nekubudirira kwemazuva ano. Kuzvarwa kunze kwechishuwo chekuchinja guta, smart kwakatora kutarisisa kwevatengi kutsvaga mhinduro dzekufambisa dziri mbiri dzinoshanda uye dzatinoziva. Ichi chinyorwa chinopera mumavambo emhando yeakangwara, vachitsvaga kubatana kwakamuka uye kufambira mberi kwehunyanzvi kwakaumba rwendo rwaro. Kushanya a Smart shop inobvumira vanofarira kuzvionera pachako hunyanzvi hunotsanangura iyi yakasarudzika yemotokari mhando.
Chiratidzo chiri kuseri kwe smart: mari yekubatana
Iko kunongedzera kwehunyanzvi kwaive kwakakonzerwa nekubatana kwekuda kubatana pakati peSwiss Love Gomsufacturer Swatch uye German Mvumo Mercedes-Benz. Nicolas Hayek, iyo Standard yeSwatch, fungidzira mota ye compact iyo yaizove inofamba-famba, eco-neushamwari, uye yakajairika - yakawanda senge yaanoona. Mukutanga kwa1990, Hayek akatsvaga kuunza chiono ichi kuupenyu nekubatana nemakambani emahara akagadzika. Mushure mekukurukurirana nevanoverengeka vagadziri, mubatanidzwa naDaimler-Benz AG (zvino Mercedes-Benz Group aG) yakaumbwa muna 1994, ichiratidza kuberekwa kweicho chingazove iyo Smart Brand.
Alliance iyi yaive yekudziya, inobatanidza hunyanzvi hweSwatch muzvisikwa uye vatengi magetsi nemagetsi ane mercedes-benz's anozivikanwa enjinjini. Iyo yekutanga inoda kukanganisa iyo tsika yemotokari yemotokari nekuunza mota yakagadziriswa nharaunda dzemadhorobha. Mhedzisiro yacho yaive mota yakanga isiri chete compact asi yakanyatsopindirwa nemhando uye yekuvandudza yakabatana nemakambani evabereki.
Kuvandudzwa mukufamba kwemadhorobha
Smart yekupinda mumusika yemotokari yakataura nezvematambudziko anowedzera ezvipingamupinyi zveMuguta uye zvakatipoteredza. Iyo brand's Flagry model, iyo smart fortwo, yakatemwa muna1998 uye yakabva yamira kunze kwekukura kwayo kwerudyi uye yakasarudzika dhizaini. Kuyera kwemakumbo anopfuura masere, iyo fortwo yakanzwika kuti urume mumigwagwa yakamanikana yeguta uye yakakwenenzverwa munzvimbo dzakasimba dzekupaka, nekunyatsotsanangudza maguta.
Dero remotokari rakachengetedzeka, rakachengetedzwa simbi Cage, rakapa dzivhi dzakaderera dzidziviriro kunyangwe saizi diki yemotokari. Ichi chinyorwa chinosimbisa chakasarudzika chakachengetedzeka kune kuchengetedzwa pasina kukanganisa kudzikisira. Pamusoro pezvo, iyo Fortwo's Kubudirira Kukwirisa kune vepamhepo vanoziva vatengi uye vagari vemumaguta vakatarisa kuderedza kabhoni yavo kabhoni tsoka.
Kuwedzera iyo Smart mutsara
Kwemakore, Smart yakawedzera mutsara wayo kuti atore vateereri vakawanda vachiramba nhungamiro dzayo dzekushanda uye hunyanzvi. Models akadai seyenyenzi yeFofofour yakapa mamwe mairi yekugara uye nzvimbo, inonakidza kune avo vaishuva kuti kuve nyore kwemotokari ye compact ine chekuita zvakanyanya. Iyo mhando yakaongororawo magetsi ekufamba kwemagetsi nekutanga kweshanduro yemagetsi emotokari dzayo, kuenderana nemaitiro epasi rose akazvitumira zvekufambisa.
Kuzvipira kweSmart kuChiziyamu kwakaramba kuri chiratidzo chebrand. Vatengi vanogona kugadzirisa mota yavo nemhando dzakasiyana-siyana dzemavara uye mamiriro emukati, achiratidza purofiti yehunyanzvi hwaSwatch yemutengi. Iyi nzira isina kusimudzira ruzivo urwo asiwo yakasimbisawo kukwikwidza kwemhando pakati pevadiki, maitiro-anoziva vatengi.
Smart's Passule Eproct uye Market Zvinonetsa
Mota dzakasarudzika dzaive nemhirizhonga yakakosha pakufambisa kwemuguta pasi rose. Iyo brand yakawana budiriro muEurope uye yakawedzera kumisika muAsia uye North America. Mota dzayo dzakava chiratidzo chekurarama kweguta zvakanaka uye zvaiwanzoonekwa mukukurukurirana pamusoro pekusimudzira kwemadhorobha.
Nekudaro, smart yakatarisana nematambudziko mumisika inopinda nemisika inotongwa nemotokari dzakakura. MuUnited States, semuenzaniso, vatengi vekuda kweSvs uye vakakura mota simple smart smars. Iyo mhando yaifanira kufamba-shanduka vatengi vatengi uye zvinhu zvehupfumi, zvichitungamira pakuchinja, kusanganisira kuyora misoro yematunhu.
Pasinei nematambudziko aya, akangwara akaramba achivandudza. Kubatana nemakambani senge renault kwakatungamirwa kumakambani akagoverwa platforms uye matekinoroji, kuvandudza kugona kwekugadzirwa uye kuwedzera mukana wekuti mhando nyowani.
Shanduko yekufamba kwemagetsi
Kufungidzira kusimuka kwakananga kumotokari dzemagetsi, smart yakazivisa shanduko yakakosha kune ese-emagetsi emagetsi mhando. Muna 2019, smart yakakurumidza kugadzirwa kwemotokari dzepeturu-dzemafuta, kutarisa chete pamhando dzemagetsi. Kufambisa uku kwakamiswa smart sekutanga automotive mugadziri zvachose kubva kuCurcustion Injini kune yemagetsi powertrains yemutsara wayo yese yechigadzirwa.
Iyo yese-yemagetsi smart EQ yakatevedzana inosimbisa chiratidzo chechiratidzo chekusimudzira Urban. Idzi mota dzinochengetedza dhizaini iyo Smart inozivikanwa nepo ichipa zero-kutumira kutyaira. Iko kushandurwa kunoenderana nekuedza kwepasirese kuderedza greenhouse gasi emission uye inomiririra chirongwa chekugadzirisa kune ramangwana emaindasitiri maindasitiri maitiro.
Joint Ventures uye Zvizara Zvekuitika
Mukutsvaga kuwedzera magetsi emagetsi ekugona uye kuparadzwa kwepasi rose, smart yakabatanidzwa pakati peGeeji yekugadzira yeGeely uye Daimler's Nyanzvi yekugadzira inotevera-chizvarwa mimwe mota.
Kubatana kunotarisa pane kugadzira mota dzemagetsi dzinogona kuita zvese zveEuropean nemisika yeChinese, maviri emisika mikuru yemotokari. Iyi nzira yekurongeka inoratidza kuzvipira kweChrangi neyechiviriro uye kushanduka kwayo mukukurumidza kuchinja kweSindasitiri Nyika.
Kuburikidza neiyi Joint Venture, Smart inoronga kuunza mitsva mienzaniso neakadarika kubatana, Autonomous kutyaira zvinhu, uye kushanda kwakavandudzwa. Izvi zviitiko zvinovavarira kusangana nezvinodiwa zvekusavimbika kwevatengi vemumaguta uye kuchengetedza chimiro chechinonhuwira semutungamiri mukuenzanisa, kushanda kwakashanda.
Smart's pesvedzero pane yemigwagwa uye dhizaini
Kupfuura kwayo michina yekugadzira, smart yakave nekuchinja kwakasimba pane tsika yemadhorobha uye dhizaini. Mota dzemhando dzacho dzakaratidzirwa muzvinyorwa zvehunyanzvi, uye kutarisa kwavo kwakasarudzika kwakaita kuti vave nenyaya yekukurukurirana kukurukurirana nezve maguta aesthetics. Mota dzakangwara dzinowanzobatanidzwa neyenguva yemazuva ano, eco-eco-lectionyyleyleyle, inokwezva kune vagari vemumaguta vanokoshesa uye kushanda zvakanaka.
Smart yakabvumawo motokari-kugovana matanho, kubatanidza mumasevhisi anobvumira vashandisi kuwana mota dzekuwana pane-kudiwa. Iyi nzira inoratidza kuchinja maitiro kune emota muridzi wemotokari uye inoenderana nemaitiro akananga kune akagovaniswa midziyo yekufambisa munzvimbo dzekufambisa munzvimbo dzemadhorobha.
Tekinoroji Invhuti uye Zvichengetedzo Zvinhu
Kuchengetedza kwave kuri dombo rekona yekugadzira mota yemotokari. Iyo tridion kuchengetedza cell, yakagadzirwa neyakakura-simba simbi, inoita seganda rinodzivirira revagari vemo. Pamusoro pekuchengetedzeka kwekuchengetedzeka, motokari dzakarukwa dzakashongedzwa neyakagadziriswa mutyairi rubatsiro, kusanganisira zvemagetsi kugadzikana kudzora
Kufambira mberi kwehunyanzvi kwakawedzera kuunganidza maficha zvakare. Smart's infotainment masisitimu anopa kusanzwisisika kusanzwisisika ne smartphones, Navigation Services, uye kudzora kwezwi, kuvandudza chiitiko chekutyaira. Aya matekinoroji anoratidza kuzvipira kusatongova chete chekuchengetedzeka asiwo nyore uye kuwanikwa.
Kuzvipira kwezvakatipoteredza uye kusimba
Smart Shanduko kune ese-magetsi mota inosimbisa kuzvipira kwayo kune kutsigirwa kwezvakatipoteredza. Nekubvisa emissions pagweta, smart inobatsira kuti ichachenesa mweya mumaguta akafumurwa. Iyo mhando inotarisa zvakare pane yakasimba maitiro ekugadzira, chinangwa kuti uderedze kukanganisa kwezvakatipoteredza kuyambuka kutenderera kwehupenyu hwemotokari.
Uyezve, saizi yemuenzaniso yemotokari dzakangwara dzinoguma nekushandiswa kushoma kwezvinhu uye madiki kabhoni tsoka mukuenzanisa nemotokari dzakakura. Kubudirira uku kunotambanudzira kushandiswa kwezvinhu zvinodzokororwa mukuvakwa kwemotokari uye kuedza kwakaringana ngetani dzekununura.
Vatengi vanofarira kutsigira nzvimbo dzekutakura dzinogona kuongorora sarudzo pa Smart Shop , kwavanogona kuwana iyo yazvino mwero mienzaniso uye dzidza nezvematanho ezvematongerwo enyika.
Smart mune yepasi rose emagetsi mamiriro ekunze
Rwendo rworumhizha runoratidza zvakajeka maitiro muindasitiri yepasirese yemotokari, kusanganisira maguta, zvine chekuita nemamiriro ekunze, uye hunyanzvi hwehunyanzvi. Iyo mhando yekutarisa pane yemagetsi powertrains inozvisarudzira zvakanaka mukati meimwe musika inowedzera yakatarisana nemhinduro dzinosiririsa. Sezvo maguta akapoteredzwa nePasi rose ane congention uye kusvibiswa, zvipiriso zvechirimo zvinowedzera zvine basa.
YEMAHARA YEMAHARA YEMAHARA YEMAHARA, NEMUFANANIDZESA ZVINOGONESESA MUFANANIDZO VEMAHARA DZESVONDO uye Autonomous Kutyaira Kugona. Kubatana kwerimwe ngeni uye nzira dzekutonga dzinongotarisira kuchengeta chiratidzo pane izvi zvinoitika, zvinokonzeresa kubatana kuti uwedzere zvipiriso zvehunyanzvi uye musika usingasviki.
Zvinonetsa uye Ramangwana Outlook
Nepo Sm Sm Sm Kubudirira kwemhando dzeMagetsi emhando dzinoenderana nekuwedzera kwekuwedzera kwekurira network uye kuenderera mberi kufambira mberi mune tekinoroji yebhatiri.
Zvinhu zvehupfumi, nzvimbo dzekudzora, uye dzvinyiriro yemakwikwi zvakare inokanganisa smart's trajectory. Iyo Brand inofanira kufamba misana yakasiyana-siyana yemisangano ine masimba uye kuchengeteka, pamwe nekukwikwidza nevese vagadziri vemugadziri uye vatsva vabati mumusika wemotokari yemagetsi.
Pasinei nematambudziko aya, kujekesa kwakasarudzika uye kuchinjika kuchimisa kuisa capitalize pane zvinobuda. Nekugara ndezvechokwadi nemitemo yayo inonyadzisa yekubudirira, ruzivo, uye rekusimudzira, smart yakagadzirirwa kuramba ichirova ramangwana rekufamba kwemuguta.
Mhedziso
Iyo smart brand inomiririra kusarudzika kwekufungidzira kwekugadzira mharidzo, kuziva kwezvakatipoteredza, uye kushanduka kwenyika. Kubva payakatangira seyakawirirana pakati peSwatch uye Mercedes-Benz Kuzvipira kwayo kuMagetsi kufamba uye maitiro ekusimudzira kunoratidza nzira yekufunga-kufunga iyo inoenderana nevatengi vazvino.
Sezvo nzvimbo dzekutakura maguta dzinoenderera nekukuvara uye zvakatipoteredza zvinokonzeresa kudzvanya, mishoni yemhando yekupa inoshanda uye yekufambisa-ine ushamwari zvekufambisa zvinoramba zvakanyatsoshanda. Avo vanofarira kuongorora zvimiti zvemuchina zvinogona kushanyira a Smart shopu kuti uwane kuti rudzi runopfuurira sei kuburitsa uye rara ramangwana rekutyaira kwemadhorobha.
Kunzwisisa kuti ndiani ari kuseri kwehunyanzvi brand anozivisa nyaya yekubatana, ruzivo, uye kusanzwisisika kwekutsanangudza kutsanangudza kufamba. Sezvo indasitiri yemotokari inofamba yakananga kune yakasimba uye yakabatana yemberi, yakangwara seTestamende yekukanganisa iyo yekufunga kwekufunga uye kurongeka kwekufunga kunogona kuve nekuchinja indasitiri.
