Ukuqalisa
I-Smart Brand ivele njengephayona endaweni yokuhamba yasemadolobheni, inikela ngezimoto ezihlangene ezihlukile ezihlanganisa ukusebenza kahle ngokwakha kwanamuhla. Uzalelwe esifisweni sokuguqula ukushayela kwedolobha, i-SMART iye yaheha ukunakwa kwabathengi abafuna izixazululo zokuhamba ezizosebenza nangokwemvelo. Le ndatshana idlulela emgadweni wohlobo lwe-smart, ehlola ukusebenzisana okusha kanye nentuthuko yezobuchwepheshe ebuye uhambo lwayo. Ukuvakashela a I-Smart Shop ivumela abathanda ukuba bazibonele mathupha ubuhlakani obuchaza lo mkhiqizo wezimoto ohlukile.
Umbono ngemuva kwe-SMART: Umzamo wokubambisana
Ukusungulwa kwe-smart kwangumphumela wokubambisana okufunga phakathi kweSwitzerland Watch Mach Makhiqikhi Swatch kanye neJalimane Giant Mercedes-Benz. UNicolas Hayek, umsunguli weSwatch, wacabanga ngemoto ecwebile engaba yimpumelelo kawoyela, eco-enobungane, futhi evumelana nezifiso - njengamawashi akhe. Ekuqaleni kweminyaka yama-1990s, uHayek wafuna ukuletha lo mbono empilweni ngokubambisana nezinkampani zezimoto ezisunguliwe. Ngemuva kwezingxoxo ezinabakhiqizi abaningana, ukubambisana noDaimler-Benz AG (Mercedes-Benz Group AG) kwakhiwa ngo-1994, kwasayina ukuzalwa kwalokho okuzoba uhlobo oluhle.
Lo mfelandawonye wawungesisekelo, ubuchwepheshe beSwatch ngokwenza okuthandwa nguwe kanye ne-elekthronikhi yabathengi nge-Mercedes-Benz edumile yobunjiniyela. Isinyathelo esihlose ukuphazamisa iphakethe lezimoto zendabuko ngokwazisa imoto eyenzelwe indawo emadolobheni. Umphumela waba yimoto eyayingeyona kuphela ecwebezelayo kepha futhi yafaka ngesitayela nokuqamba okusha okuhambisana nazo zombili izinkampani zabazali.
Ukusungula ekuhambeni kwamadolobha
Ukungena kwe-Smart emakethe yezimoto kubhekise izinselelo ezikhulayo zokukhathazeka kwe-Urban Coebion kanye nokukhathazeka kwemvelo. Imodeli ye-Flagship's Flagship, i-Smart Fortwo, ichithwe ngo-1998 futhi ngokushesha yaqhamuka ngenxa yosayizi wayo onciphile kanye nokwakheka okuhlukile. Ukulinganisa amamitha angaphezu kwamashumi ayisishiyagalombili ubude, i-Fortwo yasungulwa ukuzulazula emigwaqweni emincane yedolobha futhi ivumelane nezindawo zokupaka eziqinile, ukuchaza kabusha ukuhamba ngempumelelo kwamadolobha.
Iseli ye-Tridion Tridion Safety yemoto, i-Revolutionary yensimbi ye-Steel Cage, inikeze ukuvikela kwabagibeli okuhlukile naphezu kosayizi omncane wemoto. Lokhu okusha kwagcizelela ukuzibophezela kwe-Smart ekuphepheni ngaphandle kokuyekethisa ekuhlanganeni. Ngaphezu kwalokho, ukusebenza kahle kukaphethiloli we-Fortwo kudluliselwe kwabathengi abazibona ngemvelo nakubathengisi bedolobha bafuna ukunciphisa i-carbon footprint yabo.
Ukunwebisa i-Smart LineUp
Kuyo yonke le minyaka, i-SMART yandisa umugqa wayo ukunakekela izithameli ezibanzi ngenkathi igcina izimiso zayo ezisebenza kahle kanye nokwenza izinto ezintsha. Amamodeli anjenge-Smart Frowfour anikeze indawo eyengeziwe kanye nesikhala, ekhangayo kulabo abafisa ukuba lula kwemoto ehlanganayo ngokusebenza okwengeziwe. Uhlobo luphinde lwahlola ukuhamba kukagesi ngokwethulwa kwezinguqulo zikagesi zezimoto zalo, ukuqondanisa nezindlela zomhlaba wonke eziya ekuhambeni okuqhubekayo.
Ukuzibophezela kwe-Smart ekwenzeni ngokwezifiso kwahlala kuwuphawu lomkhiqizo. Amakhasimende angazenza ngezifiso izimoto zawo ngezinhlanganisela zemibala ezahlukahlukene nezici zangaphakathi, ekhombisa ithonya lefilosofi yeSwatch yabathengi. Le ndlela ayizange ithuthukise kuphela isipiliyoni sobunikazi kodwa futhi iqinise futhi isikhalo soMkhiqizo phakathi kwabathengi abancane, abaqondayo.
I-Smart's Global Umthelela Nezinselele Zemakethe
Izimoto ezintsha ze-Smart zinomthelela omkhulu ekuthuthweni kwasemadolobheni emhlabeni jikelele. Umkhiqizo wathola impumelelo eYurophu futhi wandiswa ezimakethe e-Asia naseNyakatho Melika. Izimoto zalo zaba okufanekiselwa kwedolobha eliphilayo futhi lalivame ukuvezwa ezingxoxweni mayelana nokuthuthukiswa kwamadolobha okuzinzile.
Kodwa-ke, i-Smart ebhekene nezinselelo ezimakethe ezingena ezimakethe eziphethwe yizimoto ezinkulu. E-United States, ngokwesibonelo, ukukhetha kwabathengi kwama-SUV nama-Cars amakhulu alinganiselwe share imakethe ye-Smart's Market. Uhlobo bekufanele lukwazi ukuzulazula okulindelwe okuhlukahlukene kwabathengi kanye nezinto zomnotho, okuholela ekushintsheni kwamasu, kufaka phakathi ukunciphisa imisebenzi emuva kwezinye izindawo.
Ngaphandle kwalezi zinselelo, i-Smart iyaqhubeka nokusungula. Ukubambisana nezinkampani ezifana neRenault kuholele kumapulatifomu abiwe kanye nobuchwepheshe, okwenza ngcono ukusebenza kahle nokwandisa amandla amamodeli amasha.
Ukuguqulwa kokuhamba kukagesi
Silindele ukushintshwa ekubhekeni ezimotweni zikagesi, i-Smart imemezele ukuguqulwa okubalulekile kuhlobo lomkhiqizo kagesi wonke. Ngo-2019, i-Smart iyeke ukukhiqizwa kwezimoto ezinamandla kaphethiloli, igxile kuphela kumamodeli kagesi. Lokhu kuthunyelwa kukuhle njengomenzi wokuqala wezimoto ukuze ashintshe ngokuphelele ezinjini zokuvutha ziye kumandla kagesi womugqa wawo womkhiqizo wonke.
Uchungechunge lwe-All-Electric Eq Series lufaka umbono womkhiqizo wokuhamba kwamadolobha okuzinzile. Lezi zimoto zigcina umklamo we-compact e-Smart ezaziwa ngenkathi enikeza ukushayela okungekho ngo-zero. I-shift ihlangana nemizamo yomhlaba yokunciphisa ukuphuma kwegesi abamba ukushisa futhi imele ukuguqulwa kwamasu ezitayelweni zezimoto ezizayo.
Ukuhlangana okuhlangene kanye nentuthuko yesikhathi esizayo
Lapho bephishekela ukwandisa amakhono ayo kagesi kanye nobukhona bomhlaba wonke, i-Smart yangena kwibhizinisi elihlanganyelwe phakathi kweqembu le-Daimler AG ne-Zhejiang Grealeight Horting Group ngonyaka ka-2019.
Ukubambisana kugxile ekuklameni izimoto zikagesi ezinakekela zombili izimakethe zaseYurophu nezama-chinese, izimakethe ezimbili ezinkulu kakhulu zemoto. Lokhu kubumbana okunamasu kukhombisa ukuzibophezela kwe-Smart ekusukeni okusha nasekuguqulweni kwayo endaweni eshintsha ngokushesha.
Ngalesi senzakalo esihlanganyelwe, ama-smart ahlele ukwethula amamodeli amasha ngokuxhumana okuthuthukile, izici zokushayela ezizimele, nokusebenza okuthuthukisiwe. Lokhu kuthuthukiswa kuhlose ukufeza izidingo ezivelayo zabathengi basemadolobheni kanye nokugcina isikhundla se-Smart njengomholi ezixazululweni ezihlangene, ezisebenzayo zokuhamba.
Ithonya le-Smart emazweni asemadolobheni kanye nokwakhiwa
Ngaphezulu kwemishini yayo emishini, i-Smart ibe nomthelela omkhulu emasikweni nasekwakhiweni kwamadolobha. Izimoto zomkhiqizo zivezwe ekufakweni kwezobuciko, futhi ukubukeka kwazo okuhlukile kukwenze kwaba yisihloko esinentshisekelo ezingxoxweni mayelana ne-Urban Aesthetics. Izimoto ezihlakaniphile zivame ukuhlotshaniswa nendlela yokuphila yesimanjemanje, eqondayo, ekhanga abahlali basemadolobheni abazisa ukuqina kanye nokusebenza kahle.
I-SMART iphinde yamukela imizamo yokwabelana ngemoto, ihlanganisa ezinsizeni ezivumela abasebenzisi ukufinyelela izimoto ezifunwayo. Le ndlela ikhombisa izimo zengqondo zokuguqula ubunikazi bezimoto kanye nokuqondanisa nezimo ezibhekele izixazululo ezabiwe zokuhamba ezindaweni zasemadolobheni.
Ubuchwepheshe obunobuchwepheshe nezici zokuphepha
Ukuphepha bekulokhu kuyitshe le-Smart's Vehicle Drimid. Iseli yokuphepha ye-Tridion, eyenziwe ngensimbi enamandla, isebenza njengegobolondo lokuvikela abantu abahlala khona. Ngaphezu kokuphepha kwesakhiwo, izimoto ezihlakaniphile zifakwe nezinhlelo zosizo lomshayeli athuthukile, kufaka phakathi ukulawulwa kwezinhlelo ze-elekthronikhi, izinhlelo zokulwa nokukhiya amasu, kanye nama-airbags abekelwe amasu akho kulo lonke ikhabethe.
Intuthuko yezobuchwepheshe iye yanwetshwa ezicini zokuxhumana futhi. Izinhlelo ze-Smart's Leatainment zinikeza ukuhlanganiswa okungenamthungo nama-Smartphones, izinsizakalo zokuhambisa, kanye nokulawula izwi, ukuthuthukisa umuzwa wokushayela. Lezi zibuchwepheshe zibonisa ukuzibophezela hhayi ukuphepha kwabagibeli kuphela kepha kube lula nokutholakala.
Ukuzibophezela Kwezemvelo Nokusimama
Ushintsho lweSmart ezimotweni ezisebenza ngogesi zonke zigcizelela ukuzibophezela kwalo ekusimeni kwemvelo. Ngokuqeda ukuphuma emzimbeni ngopopayi, i-Smart inikela ekuhlanzeni komoya ohlanzekelweni emadolobheni anabantu abaningi. Umkhiqizo uphinde ugxile ezenzweni zokukhiqiza ezizinzile, ehlose ukunciphisa umthelela wezemvelo kuwo wonke umjikelezo wempilo yemoto.
Ngaphezu kwalokho, ubukhulu becwecwe lezimoto ezihlakaniphile buholela ekusetshenzisweni okuncane kwezinto ezibonakalayo kanye ne-carbon footprint encane ngokuqhathanisa nezimoto ezinkulu. Lokhu kusebenza kufinyelela ekusetshenzisweni kwezinto ezisetshenziswayo ekwakhiweni kwezimoto nemizamo yokwandisa amaketanga okunikezela ngomthelela wezemvelo oncishisiwe.
Abasebenzisi banesifiso sokuxhasa izinto zokuhamba ezizinzile bangahlola izinketho ku Isitolo se-Smart , lapho bangathola khona amamodeli kagesi wakamuva futhi ufunde ngezinhlelo zemvelo ze-Smart.
Smart kwizimo ze-automotive zomhlaba wonke
Uhambo lwe-Smart lubonisa izitayela ezibanzi embonini yezimoto zomhlaba wonke, kufaka phakathi ukufuduka kwabantu emadolobheni, ukukhathazeka kwemvelo kanye nokwenziwa kwezobuchwepheshe. Ukugxila komkhiqizo kumandla kagesi amandla akubeka kahle ngaphakathi kwemakethe ethambekele ekuzuzeni izixazululo ezizinzile. Njengamadolobha azungeze umhlaba ubhekene nokuxineka nokungcola, iminikelo ye-Smart ibe yinto ebaluleke kakhulu.
I-Global AmotiveScape yezwe incintisana kakhulu, abakhiqizi batshala imali kakhulu ebukhwini bezimoto zikagesi kanye namakhono okushayela azimele. Ukubambisana kwe-Smart kanye nezinhlelo zamasu ahlose ukugcina uhlobo lokuphambili kwalezintuthuko, ukusebenzisana okusebenzayo ukukhulisa iminikelo yezobuchwepheshe kanye nokufinyelela emakethe.
IZINSELELE KANYE NOKUQHAWULA KAKHULU
Ngenkathi i-smart yenze imizamo ebalulekile, ibhekana nezinselelo ezivamile kubakhiqizi bezimoto zikagesi, njengokulinganiselwa kwengqalasizinda kanye nokukhathazeka kwabathengi mayelana nokutholakala nokushaja. Impumelelo yamamodeli kagesi we-Smart's Electric incike ekwandisweni kwamanethiwekhi okushaja kanye nokuqhubeka kwentuthuko kubuchwepheshe bebhethri.
Izici zezomnotho, izindawo zokulawula, kanye nezingcindezi zokuncintisana nazo zithonya i-Smart's Trajectory. Uhlobo lomkhiqizo kufanele luzulazule imithetho ehlukahlukene yamazwe omhlaba maqondana nokuphuma nokuphepha, kanye nokuncintisana nabobuzelekile bobabili abakhiqizi kanye nabangenayo emakethe yemoto kagesi.
Ngaphandle kwalezi zinselelo, umbono ocacile kanye nokuguquguquka okuguqukayo ukuze kusebenze kakhulu ezitayelweni ezifunwayo. Ngokuhlala uthembekile ezimisweni zayo ezibalulekile zokusebenza kahle, izinto ezintsha, kanye nokusimama, i-smart ilungele ukuqhubeka nethonya ikusasa lokuhamba kwamadolobha.
Ukugcina
I-Smart Brand imele ukuhlanganiswa okuhlukile kokuqamba okusha, ukwazi imvelo, nokusebenziseka emadolobheni. Ukusuka emvelaphi yayo njengokubambisana phakathi kweSwitch noMercedes-Benz, i-SMART ivele njalo yahlangabezana nezidingo eziguqukayo zempilo yedolobha. Ukuzibophezela kwayo ekuhambeni kukagesi kanye nemikhuba esimeme kubonisa indlela yokucabanga edume kabusha esebenza nabathengi banamuhla.
Njengoba izikhungo zasemadolobheni ziyaqhubeka nokukhula nokukhathazeka kwemvelo ziba zicindezela ngokwengeziwe, ukuthunywa kwe-Smart ukuhlinzeka ngezixazululo zokuhamba ezisebenza kahle futhi ezinobungane kusasebenza kakhulu. Labo abanentshisekelo yokuhlola iminikelo ye-Smart bangavakashela a Isitolo se-Smart ukuthola ukuthi umkhiqizo uqhubeka kanjani ukusungula futhi ulolonge ikusasa lokushayela amadolobha.
Ukuqonda okwenze ngemuva komkhiqizo ohlakaniphile kuveza indaba yokubambisana, okusha, kanye nokuphishekela okungapheli kokuchaza kabusha ukuhamba. Njengoba imboni yezimoto iqhubekela ikusasa elizinzile futhi elixhumeke ngokwengeziwe, i-smart ukuma njenge-testament kumthelela wokucabanga ocabangayo nobambiswano lwamasu angaba nawo ekuguquleni imboni.
