Nhanganyaya
Iyo indasitiri yemotokari yakapupurira shanduko dzakakosha mumakumi emakore apfuura, nemhando dzakawanda dzinokwira nekudonha nekuda kwemusika akasiyana emusika. Imwe mhando yakadai yakadaro yaipira kufarira kwevatengi uye maindasitiri nyanzvi zvakafanana yakangwara. Yakatangwa senhanduko yekuchinja kwemigwagwa, mota dzakangwara dzakagadzirirwa kupa compact, mafuta anoshanda-mafuta emubhadharo wemaguta. Zvisinei, makore achangopfuura akasimudza mibvunzo nezve kutungamira kwerudzi uye ramangwana. Ichi chinyorwa chinobviswa murwendo rwewakangwara, kuongorora izvo zvakatemwa neiyi autative otera.
Iyo mavambo emotokari dzakangwara
Smart yakabuda kubva pakubatana pakati swatch, iyo inozivikanwa Swiss Watchmaker, uye Mercedes-Benz. Pfungwa yaive yekugadzira iyo 'Smart ' Mota yakasanganiswa Swatch's Dhizaini yeNhilosophy ine Mercedes-Benz's automotive hunyanzvi. Yakatangwa mukupera kwa1990, vakangwara vanoratidzira kutsanangura mafambiro emadhorobha nekukura kwayo uye eco-ane hushamwari dhizaini.
Mhando dzekutanga dzakasangana nekushingaira muEurope, uko migwagwa yakatetepa uye nzvimbo dzekupaka dzakagadzirwa nemotokari dzemotokari dzinodiwa kwazvo. The the Smart Shop Pfungwa inobvumidza vatengi kuti vagadzirise mota yavo, sokunge senge swatch matsotsi, kuwedzera kune yekukwirira kwemhando.
Market Zvinonetsa uye zvinoshanduka
Kunyangwe kutanga kwakasimba, smart yakatarisana nematambudziko paakaedza kuwedzera pasi rese. Musika weAmerica, kunyanya, waisanyanyoganwa kune iyo diki yemotokari pfungwa, ine zvaunoda zvekutengesa zvakatemerwa nemotokari dzakakura kunge marori nemarori. Mitengo yeMafuta uye zvinovimbisa zvakatipoteredza hazvina kunyanya kudziya kwazvo vatengi veAmerica vakananga kumota diki.
Pamusoro pezvo, kukwikwidza kwakawedzera sevamwe vagadziri vakaunza yavo yega compact uye hybrid mhando. Iko kusiyaniswa kwekutengesa kwekutengesa kwakasarudzika kwakatanga kuderera, uye iyo mhando yakatambura kuti ichengetedze chikamu chemoyo. Kuedza kumisikidza, sekusuma shanduro dzemagetsi, dzaive dzisina kukwana kudzoreredza kutengesa kuderera.
Kurongeka kwekubatana uye kugadziridza
Mukuedza kudzokorora rudzi, smart yakapinda mubatanidzwa neChinese emagetsi eChinese Geely muna 2019. Uyu mubatanidzwa wekugadzira Geely Kugadzira uye Kukura Chinese Soko kune Reboot's Fortunes. Iyo yekutarisa inoshanduka kune inokudziridza mota dzemagetsi (EMS), inobata musiyano wepasi rose kusundira kwekufambisa.
Kubatana kwakavimbisa chizvarwa chitsva chemotokari dzakangwara dzaizosanganisa mainjiniya eGerman neChinese. Kufamba kwacho kwaive kuronga, misika inovhara inogamuchira kuenzanisa Evs, uye inovandudza chinzvimbo semutungamiri mumutungamiri wemauto ekufamba kwemadhorobha.
Kusimuka kwemagetsi kufamba
Shanduko yepasi rose yakananga kumotokari dzemagetsi dzikagadzira mikana mitsva uye nematambudziko evatariri. Smart sarudzo yekuenda zvizere magetsi inoenderana nemaitiro ezvemamiriro ekunze uye shanduko dzekuzvidzora dzinosimudzira zero-emiisto. Iyo mhando inovavarira kuita capitalize pane yayo yekutanga kugamuchirwa kweEvs kuti uwanezve basa rekutenderwa.
Kugadzirwa kwehunyanzvi hwebhatiri, kuchera zvinhu zvokuzvipinda, uye zvinokurudzira zvehurumende zvakaita kuti mota emagetsi riwedzere kunavatengi. Smart's compact Evs yakamiswa kuzadzisa zvinodiwa zvezvinoitika zvemadhorobha dzemukati, uko nzvimbo yekubudirira uye kusimuka kuedzana kwakakosha.
Kutevedzana kwekunzwisisa uye kuzivikanwa
Chinhu chakakosha parwendo rwechirimo chave chiri chiratidzo chayo uye kune vatengi maonero. Pakutanga inoonekwa seyakagadziriswa uye inoshanda mhinduro yekugara kweguta, iyo inyowani yemotokari dzakangwara dzakadzikira nekufamba kwenguva. Kushambadzira kwekushambadzira ikozvino kwakatarisana nekuvandudza smart sechigadziko-kufunga, sarudzo-yekuziva sarudzo yemadhorobha.
Kupinda pamwe nediki Demographics kuburikidza neDigital mapuratiforms uye kusimbisa kufambira mberi kwehunyanzvi kwemhando nyowani ndeimwe yerimwe zano. Chinangwa ndechekuvakazve chiratidzo cheBrand uye simbisa yakavimbika mutengi base mumusika wemakwikwi.
Kukwikwidza kwenyika kuongororwa
Iyo compact EV musika wanyanyisa kuwanda, nevanogadzira vanga vachichengetedza kutonga. Makambani saTesla, Nissan, uye Renault akaunza mhando dzinopa yakakura mhando, maitiro, uye kukosha kwemari. Smart inofanirwa kusiyanisa nayo nekukasira yayo yakasarudzika yekugadzira uzivi uye Urban Mobbility inotarisa.
Strategic mitengo, kubatana, uye hunyanzvi hwekuvandudza hunokosha kuti uve wakangwara kuti arambe achikwikwidza. Kubudirira kweBrand kunoenderana nekugona kwayo kupa dzimwe nzira dzinosanganisira dzimwe nzira kune ese akagadzwa vateveri uye vabati vatsva muEv nzvimbo.
Technological Invions uye Mangwana Models
Smart's Ramangwana Hinge mukuzvipira kwayo kune kufambira mberi kwehunyanzvi. Investment muzvivakwa zvekutyaira, kubatana, uye kubatsirwa kwebhatiri kuri kumberi kwezvirongwa zvebrand. Kubatana nemakambani Tech kunogona kuwedzera kuipirwa zvimedu uye kufadza kune tech-savvy vatengi.
Mhando dziri kuuya dzinotarisirwa kuratidza izvi zvigadzirwa, zvichipa chiono kuita chiratidzo chechina chekufambisa yeguta. Kubatanidzwa kwehunyanzvi hwekurwara kwakangwara kunovavarira kuwedzera chiitiko chekutyaira uye chinja iyo brand sapiyona mune inoshanduka indasitiri yemotokari.
Global Market Kuwedzera Strategies
Kuwedzera mumisika inobuda chinhu chakakosha chehurongwa hwekukura kwehuremu. Nyika dzine vanhu vanokurumidza kuburitsa mikana inopa mikana yekuenzanisa Evs. Kugadziriswa kwemhando dzekutarisa zvido zvemuno nemirairo zvichave zvakakosha kuti ubudirire mumatunhu aya.
Smart iri kuongorora zvakare nzira dzekutengesa dzinosimudzira, kusanganisira online mapuratifomu uye kudyidzana nekukwira-kugovana masevhisi. Aya mafambiro anovavarira kuwedzera kupinda mumusika uye kujairana nekuchinja kwevatengi kutenga maitiro.
Kukanganisa kwezvakatipoteredza uye kusimba
Kugadziriswa kuri paiyo musimboti wekuratidzira. Shanduko yekuenda kumotokari dzemagetsi chikamu chekuzvipira kwakaipisisa pakuderedza mamiriro ekunze. Smart ndeyekushandisa eco-ane hushamwari yekugadzira maitiro uye kuongorora zvinhu zvine musoro.
Nekutarisa pakutsigira, smart inozvibata nayo nekuedza kwepasirese kurwisa shanduko yemamiriro ekunze. Iyi nzira isingabatsiri chete nharaunda asi zvakare inonakidza kune vatengi vanotungamira veco-tecious sarudzo.
ZVINOKOSHA ZVINOTENDA
Pasinei nematanho ekutara, vakangwara vanoona matambudziko akati wandei. Musika Volatility, Supping ketani kukanganisa, uye zvishamiso zvehunyanzvi zvinogona kukanganisa kufambira mberi. Iyo mhando inofanira kufambisa izvi zvipingamupinyi paunenge uchiramba uine agile uye kuteerera kune maindasitiri maitiro.
Kugamuchirwa kwevengi kwekutadza kweEvs kunoramba kuri chinhu chinotyisa. Kugadzirisa zvinetswa nezve range, kuita, uye kushanda kwakakosha kushandura vasano vanozeza kuita vatengi. Kukurukurirana kunoshanda kwakasarudzika kweiyo Smart kukosha kukosha ndiyo kiyi yekukunda izvi zvipingamupinyi.
Kumudzivirira Smart Shop Pfungwa chikamu chechirongwa cheBrand kuti uwedzere kubatana kwevatengi. Kupa tsika uye ruzivo rwekutenga runogona kusiyanisa mango kubva kune vanokwikwidza. Iyi nzira inoisa kune vatengi zvido zvekushanduka uye kutonga pamusoro pechigadzirwa maitiro.
Kubatanidza online mapuratiforms neyekunyama showrooms inogadzira chisinga tsananguro yekusatenga. Iyo smart shopu inova inopfuura nzvimbo yekutengesa; Iyo inonakidza hub kune vatengi vanogona kuongorora, dhizaini, uye ruzivo rwembevhizheni.
Nyaya dzezvidzidzo: Smart's PassuC Quaction
Kuongorora smart yekuita mumisika dzakasiyana siyana kunopa ruzivo rwekuita kwayo. MuChina, semuenzaniso, kudyidzana ne geely kwakaratidza vimbiso, nekugamuchira kwakanaka kune mhando nyowani. Misika yeEuropean inoramba ichikoshesa smart's compact madhiragi nekuda kwekusimudzira kwemadhorobha uye mitemo yezvakatipoteredza.
Kukurukurirana, mumatunhu uko mota dzakakura dzinosarudzwa, smart ratambudzika. Kunzwisisa aya maAidysics AIDS mukugadzira marongero akavezwa ayo anowedzera simba uye kero kushaya simba.
Nyanzvi yehunyanzvi pane ramangwana remangwana
Vaongorori vanoongorora vanopa maonero akasanganiswa pane tarisiro yerimwe. Vamwe vanofunga kuti iyo mhando yekutarisa pagetsi yemagetsi mafambisirwo emagetsi anoshambadza zvakanaka kubudirira, kunyanya sezvo maguta anotora maguta egirini. Vamwe vanonyevera kuti pasina mutsauko wakakura uye ruzivo, smart inogona kuramba ichisangana nematambudziko.
Nyanzvi dzinosimbisa kukosha kwekudyara marongero mune tekinoroji uye kushambadzira. Kubatana kwekuvaka uye kujairana kune vatengi maitiro kunoonekwa sezvinhu zvakakosha kuti vakwanise kuwanazve kuwanikwazve kumucheto.
Kuita kwemari uye madhimoni
Nezvemari, Smart yakanangana nekuchinjika, nenguva dzekurasikirwa nekukurudzira kudzokorora kuedza. Kufumura kweguta guru kubva pakubatana kunovavarira kushandisa mari uye mari yemangwana zviitiko. Zvirongwa zvinoratidza kukura kungangoita kana wakangwara kunogona kubudirira kuita hurongwa hwayo hurongwa.
Vanoisa mari vanochenjera vane moyo wakanaka, kuongorora kiyi performance performance senge sekutengesa mavhoriyamu, musika kuwedzera, uye mhandara yemitambo. Hutano hwemari hunopindirwa nemusika wekushanduka chivimbo uye kugona kuraramisa mabasa kwenguva yakareba.
Kudzora nyika uye kutevedzera
Kuomerera kune yekudzora zviyero zvakakosha kune chero munhu otomutakura. Smart inofanirwa kufambisa yewebhu yakaoma yemitemo yakanangana nenyika dzakasiyana, kunyanya nezve emission, kuchengetedzeka, uye kunze / kutumira / kutumira mameseji. Proactive kutevedzera kwete kungodzivirira nyaya dzemutemo asi dzinogona zvakare kuve serwakakwikwidza mukana.
Kugara pamberi pekudzora shanduko kunoda zvakatsaurwa zviwanikwa uye kuronga kuronga. Kupinda muVapambi Vematumba uye kutora chikamu muindasitiri magiramu anogona kubatsira smart pesvedzero uye kujairana nenzvimbo yekuvandudza nzvimbo yekutonga.
Maitiro ekuvhura uye maitiro ekuzvidzivirira
Vatengi vemazuva ano vari kuwedzera kuderera kwekutsigira, tekinoroji yekubatanidza, uye nyore. Smart inotarisa pamotokari yemagetsi inoenderana nemaitiro aya. Pamusoro pezvo, kusimuka kwekugovana masevhisi ekufambisa kunopa matambudziko ese nemikana yekutengesa mota.
Kunzwisisa uye kupindura kune aya maitiro ehuni akakosha. Smart inofanirwa kugadzirira zvigadzirwa zvaro uye masevhisi ekusangana nekutarisira kutarisira, kupa kukosha kwekufunga kunoenderana nehupenyu hwazvino.
Mhedziso
Rwendo rwemhando rwacho rwakaiswa chiratidzo neunyanzvi, matambudziko, uye marongero aripo. Kuzvipira kweBrand zvekutsanangura kudzokorora mafambisirwo emadhiriyuta kuburikidza ne compact, mota yemagetsi zvinoshatisa zvakasarudzika mumamiriro ekunze emotokari. Nekudaro, kubudirira kunopesana pakuita mareti ayo zvinobudirira, kuzvisiyanisa pachako mumusika wakazara nevanhu, uye kubatanidza nevatengi.
Iko kuedza kwekudzokorora, kusanganisira kudyidzana uye kudyara kwematongerwo enyika, ipa nzira nzira mberi. Nekumbundira sottainabilabilabilation, inodhura iyo Smart Shop Pfungwa, uye kugara kwakabatanidzwa kune mafambiro epasi rose, smart ine mukana wekudzosera chimiro chavo semutungamiri mumutungamiri wekufambisa kwemadhorobha.
