Ukuqalisa
Imboni yezimoto ibone izinguquko ezinkulu emashumini ambalwa eminyaka adlule, enemikhiqizo eminingi ekhuphuka futhi iwele ngenxa yamandla ahlukahlukene emakethe. Olunye uhlobo olunjalo oluphoxekile inzalo yabathengi kanye nabachwepheshe bezimboni ngokufanayo ihlakaniphile. Isungulwe njengomqondo wokuguqula izinguquko zokuhamba zasemadolobheni, izimoto ezihlakaniphile zenzelwe ukunikela ngesixazululo esihlangene, esisebenza ngophethiloli sabahlali bedolobha. Kodwa-ke, iminyaka yamuva nje iphakamise imibuzo mayelana nokuqondisa kanye nekusasa lomkhiqizo. Le ndatshana idlulela ohambweni lokuhleleka, ukuhlola lokho okwenzeka ngalesi sikhathi esisebenzayo.
Imvelaphi yezimoto ezihlakaniphile
I-Smart eqhamuka ekubambisaneni phakathi kokuSwatch, umlindi odumile waseSwitzerland, noMercedes-Benz. Umqondo bekuwukudala imoto 'smart ' ehlanganisa ifilosofi ye-Swatch Design nge-Mercedes-Benz's Automotive Tekotise. Yethulwe ngasekupheleni kweminyaka yama-1990s, i-Smart ihlose ukucacisa kabusha ukuhamba kwamadolobha ngosayizi wayo ohlanganyelwe nokwakheka okuhle.
Amamodeli okuqala ahlangatshezwane nomdlandla eYurophu, lapho imigwaqo emincane nezinkinga zokupaka zenza izimoto ezihlanganisiwe zifiseleka kakhulu. Le khasi I-Smart Shop Concept evumela amakhasimende ukuthi abe ngezifiso izimoto zawo, anjengewashi afana neSwatch, engeza ukukhanga komkhiqizo.
Izinselelo zemakethe namashifu
Naphezu kokuqala okuqinile, izinselelo ezinobuhlakani lapho bezama ukunweba emhlabeni jikelele. Imakethe yaseMelika, ikakhulukazi, yayingamukeli umqondo wemoto omncane, ngokuncamela kwabathengi kuncike ekubhekeni ezimotweni ezinkulu njenge-SUVs namaloli. Amanani entengo kaphethiloli kanye nokukhathazeka kwemvelo akuzange kudlwengule kakhulu abathengi baseMelika babheke ezimotweni ezincane.
Ngokwengeziwe, ukuncintisana okuqinisiwe njengabanye abakhiqizi bethula amamodeli abo ahlanganisiwe kanye ne-hybrid. Isiphakamiso esithengiswayo esiyingqayizivele saqala ukuncipha, futhi uhlobo lomkhiqizo luyalwela ukugcina isabelo salo semakethe. Imizamo yokusungula, njengokwethula izinguqulo zikagesi, ibinganele ukubuyisa ukuthengisa okunciphayo.
Ukusebenzisana kwamasu nokwakhiwa kabusha
Emzamweni wokuvuselela umkhiqizo, i-Smart efakwe kwi-Chinese Venture enesiqhwaga saseChinese ngezimoto uGuely ngonyaka ka-2019. Lokhu kubambisana okuhlose ukuthola amandla okukhiqiza ama-geely's kanye nemakethe ekhulayo yamaShayina yokuqalisa kabusha ama-smart's inzuzo. Ukugxila kuguqukele ekuthuthukiseni izimoto zikagesi (EVS), ngokuthepha ku-Global Push yokuhamba okuqhubekayo.
Ukusebenzisana kuthembise isizukulwane esisha sezimoto ezihlakaniphile ezingahlanganisa ubunjiniyela baseJalimane ngokusebenza kahle kwesiShayina. Ukuhamba kwakungamasu, amamaki okuhlosiwe amukeleke ngokwengeziwe ku-EVS e-EVS, futhi ahlose ukubeka smart njengomholi ekuhambeni kukagesi edolobheni.
Ukunyuka kokuhamba kukagesi
I-Global Shift ibheke ezimotweni zikagesi idale amathuba nezinselelo ezintsha zabathengisi. Isinqumo se-Smart sokuhamba ngokugcwele ngogesi ngezitayela zemvelo kanye nezinguquko zokulawula ezikhuthaza izimoto zokuphuma zero. Umkhiqizo uhlose ukusebenzisa imali ngokutholwa kwawo kokuqala kwe-EVS ukuphinda uphinde uthole ukuhambisana kwemakethe.
Izinto ezintsha kubuchwepheshe bebhethri, ingqalasizinda yokushaja, nezinkuthazo zikahulumeni zenze izimoto zikagesi zikhange kakhulu kubathengi. I-Smart's Compact EVS yenzelwe ukufeza izidingo zezindawo zamadolobha zesimanjemanje, lapho ukusebenza kahle kwesikhala nokuncipha kubalulekile.
Ukuqonda kwabathengi kanye nobunikazi bomkhiqizo
Isici esibalulekile ohambweni lwe-SMART lube ngumazisi walo womkhiqizo kanye nokuqonda kwabathengi. Ekuqaleni kubonwe njengesixazululo esishisayo nesisebenzayo sokuphila kwedolobha, into entsha yezimoto ezihlakaniphile yaqala ngokuhamba kwesikhathi. Imizamo yokumaketha manje isigxile ekubumbeni kabusha kwe-Smart njengokucabanga phambili, ukukhetha kwe-Eco-Ukwazi kwabathengi basemadolobheni.
Ukuzibandakanya nama-demographics amancane ngamapulatifomu edijithali futhi kugcizelele intuthuko yezobuchwepheshe yamamodeli amasha kuyingxenye yecebo le-Smart's. Inhloso ukwakha kabusha isithombe somkhiqizo futhi usungule isisekelo samakhasimende esithembekile emakethe yokuncintisana.
Ukuhlaziywa Kwemvelo Ukuncintisana
Imakethe ye-compact eV seye yanda kakhulu, ngabakhiqizi abaningi abayithumelayo ukubusa. Izinkampani ezifana noTesla, Nissan, kanye neRenault zethule amamodeli anikela ngamabanga amakhulu, izici, nenani lemali. I-Smart kumele ihlukanise ngokwayo ngokufaka amandla efilosofi yayo eyingqayizivele ehlukile nokugxila kwamadolobha.
Amanani entengo, ubudlelwano, kanye nokwenziwa kwezobuchwepheshe kubalulekile ukuze uhlakaniphe ukuze uhlale uncintisana. Impumelelo ye-Brand izoncika emandleni ayo okunikela ngezinye izindlela eziphoqayo kubo bobabili abasebenza ngezimoto kanye nabangenayo abasha endaweni ye-EV.
Ubuchwepheshe obusha kanye namamodeli wesikhathi esizayo
I-Smart's future hinges ngokuzibophezela kwayo entuthukweni yezobuchwepheshe. Ukutshalwa kwezimali ezicini zokushayela ezizimele, ukuxhumana, kanye nokusebenza kwebhethri kusengaphambili ngezinhlelo zokuthuthukisa umkhiqizo. Ukubambisana nezinkampani ze-tech kungathuthukisa iminikelo ye-Smart kanye nokukhanga kubathengi be-tech-savvy.
Amamodeli azayo kulindeleke ukuthi abonise lokhu okusha, ukuhlinzeka kancane embonweni we-Smart wokuhamba emadolobheni. Ukuhlanganiswa kobuchwepheshe obuhlakani be-Smart Technologies kuhlose ukuthuthukisa ulwazi lokushayela kanye nesikhundla uphawu njengephayona embonini yezimoto ezivela.
Amasu Wokunwetshwa Kwezimakethe Zomhlaba Wonke
Ukunwebeka kuzimakethe ezivelayo kuyingxenye ebucayi yecebo lokukhula kwe-Smart. Amazwe anokuhlaselwa ngokushesha kwabantu abaningi bamathuba we-ACCOL EVS. Amamodeli we-Taalling ukuze avumelane nezinto ezincamelayo kanye nemigomo yendawo izoba fanele ukuze impumelelo kulezi zindawo.
I-SMART ihlola iziteshi zokuthengisa ezintsha, kufaka phakathi amapulatifomu e-inthanethi kanye nobambiswano ngezinsizakalo zokwabelana nge-Ride. Lezi zindlela zihlose ukukhulisa ukungena kwemakethe futhi uzivumelanise nezimo ekuguquleni izimilo zokuthenga zabathengi.
Umthelela wezemvelo kanye nokusimama
Ukusimama kusesimweni se-Smart's Mission. Ukushintshwa kwezimoto zikagesi kuyingxenye yokuzibophezela okubanzi ekunciphiseni umthelela wezemvelo. I-SMART isebenzisa izinqubo zokukhiqiza ezinobungane kanye nezinto zokwakha ngokuzibophezela.
Ngokugxila ekusimeni, i-Smart ihlangana ngokwayo ngemizamo yembulunga yonke yokulwa nokushintsha kwesimo sezulu. Le ndlela ayizuzisi imvelo kuphela kepha futhi idluliselanga abathengi ababeka izinqumo ezikhethekile ze-Eco.
Izinselelo ezizayo
Naphezu kwezinhlelo zamasu, i-SMART ibhekene nezinselelo eziningana. Ukuguquguquka kwemakethe, ukuphazamiseka kwethebula okuhlinzekwayo, kanye nezinkinga zezobuchwepheshe zingaphazamisa inqubekela phambili. Umkhiqizo kufanele uzulazule lezi zingqinamba ngenkathi uhlala egugile futhi ephendula izitayela zezimboni.
Ukwemukelwa kwabathengi nge-ACCOL EVS kuhlala kuyinto ebucayi. Ukubhekana nokukhathazeka mayelana nohla, ukusebenza, kanye nokusebenziseka kuyadingeka ukuguqula ama-skeptics abe abathengi. Ukuxhumana okusebenzayo kokuphakanyiswa kwenani le-Smart's kukhiye wokunqoba lezi zingqinamba.
Ukuvuselela i- I-Smart Shop Concept iyingxenye yecebo lomkhiqizo lokuthuthukisa ukubandakanyeka kwamakhasimende. Ukunikeza ngokwezifiso kanye nesipiliyoni sokuthenga komuntu uqobo kungahlukanisa i-Smart kusuka kubancintisana. Le ndlela ibheka izifiso zabathengi zomuntu ngamunye nokulawula izici zomkhiqizo.
Ukuhlanganisa amapulatifomu e-inthanethi anezindawo zokubukisa ngokomzimba kwakha inqubo yokuthenga engenamthungo. Isitolo esihlakaniphile siba ngaphezu kwephuzu lokuthengisa; Kuyindawo yokusebenzisana lapho amakhasimende angahlola, aklanywe, futhi abone wena brand brand.
Izifundo Zecala: Umthelela Womhlaba Wonke Womhlaba
Ukuhlola ukusebenza kwe-Smart ezimakethe ezahlukahlukene kuhlinzeka ngokuqonda kwi-trajectory yayo engaba khona. E-China, ngokwesibonelo, ukubambisana noGeely kukhombisa isithembiso, ngokumukelwa okuhle ngamamodeli amasha. Izimakethe zase-Europe ziyaqhubeka nokusebenzisa ama-Smart's Compact Designs ngenxa yokuxinana kwamadolobha kanye nemithetho yezemvelo.
Ngakolunye uhlangothi, ezifundeni lapho kukhethwa khona izimoto ezinkulu, i-SMART iye yalwa. Ukuqonda lezi zingculazi ezinamandla ekwenziweni kwamasu okuhlosiwe okuhlose amandla futhi abhekane nobuthakathaka.
Imibono yesazi ngekusasa le-Smart
Abahlaziyi bezimboni banikela ngemibono ehlanganisiwe kumathemba ahlakaniphile. Abanye bakholelwa ukuthi ukugxila komkhiqizo ekuhambeni kukagesi emadolobheni kukubeka kahle empumelelweni yesikhathi esizayo, ikakhulukazi njengoba amadolobha athola izinqubomgomo eziluhlaza. Abanye baqwashisa ukuthi ngaphandle kokuhluka okuphawuleka nokuqamba izinto ezintsha, i-Smart bangaqhubeka nokubhekana nezinselelo.
Ochwepheshe bagcizelela ukubaluleka kokutshalwa kwemali kwamasu kwezobuchwepheshe nasemakethe. Ubambiswano wokwakha kanye nokuzivumelanisa nezitayela zabathengi kubonakala njengezakhi ezibalulekile ze-Smart ukuthola umngcele wokuncintisana.
Ukusebenza kwezezimali kanye nokuqagela
Ngokwezezimali, i-SMART iye yabhekana nokushintshashintsha, ngezikhathi zokulahleka okukhuthaza kabusha imizamo yokwakha kabusha. Ukungeniswa kwenhlokodolobha kusuka kubambiswano kuhlose ukuqinisa imali kanye nokuxhasa ngentuthuko yesikhathi esizayo. Ukuqagela kukhombisa ukukhula okungenzeka uma i-Smart ingakhipha ngempumelelo amasu ayo amasu.
Abatshalizimali banethemba elifanelekile, izinkomba zokusebenza ezibalulekile ezifana nevolumu yokuthengisa, ukunwetshwa kwemakethe, kanye nezinto ezintsha ezintsha. Impilo yezezimali ixhumeke ngokomqondo kokuzethemba kwemakethe kanye nekhono lokuxhasa imisebenzi yesikhathi eside.
Indawo yokulawula nokuhambisana nokuhambisana
Ukulandela amazinga alawulayo kubalulekile kunoma yiliphi i-automaker. I-Smart kumele idabule i-Web eyinkimbinkimbi yemithetho emazweni ahlukene, ikakhulukazi maqondana nokuphuma, ukuphepha, kanye nezinqubomgomo zokuthumela / ukuthumela / ukuthekelisa. Ukuhambisana okusebenzayo akugcini nje ngokugwema izingqinamba zomthetho kodwa futhi kungatholwa njengenzuzo yokuncintisana.
Ukuhlala ngaphambi kwezinguquko zokulawula kudinga izinsiza ezinikezelwe kanye nokuhlelwa kwamasu. Ukuzibandakanya nezinqubomgomo nezinkundla zokubamba iqhaza ezithombeni zezimboni kungasiza ithonya elihlakaniphile futhi lizivumelanise nemvelo yokulawula okuzolandisa.
Izitayela zabathengi namashifu wokuziphatha
Abathengi banamuhla baya ngokuya bebeka phambili ukusimama, ukuhlanganiswa kobuchwepheshe, kanye nokwenza lula. Ukugxila kwe-Smart ezimotweni zikagesi kuqondanisa nalezi zindlela. Ngaphezu kwalokho, ukukhuphuka kwezinsizakalo zokuhamba okwabiwe ngazo kuveza zombili izinselelo namathuba okuthengisa imoto.
Ukuqonda nokuphendula kulezi zinguquko zokuziphatha kubalulekile. I-Smart kufanele ihambisane nemikhiqizo yayo kanye nezinsizakalo ukuze ihlangabezane nokushintsha okulindelwe, inikezela ngeziphakamiso zenani elihlanganisa izindlela zokuphila zanamuhla.
Ukugcina
Uhambo lweSmart lumakwe yi-Innovation, izinselelo, kanye namasu wokuphamba. Ukuzibophezela komkhiqizo ukufaka kabusha ukuhamba kwamadolobha ngokusebenzisa i-compact, izimoto zikagesi zikubeka ngokuhlukile ekuboneni kwezimoto. Kodwa-ke, impumelelo ihambisana nokukhipha amasu ayo ngempumelelo, ukuhlukanisa emakethe enabantu abaningi, kanye nokuxhuma nabathengi.
Imizamo yokuvuselela, kufaka phakathi ubudlelwano kanye nokutshalwa kwezimali kwezobuchwepheshe, inikezela ngendlela eya phambili. Ngokumamukela ukuqina, ukuqinisa I-Smart Shop Concept, futhi uhlale uhambelana nezitayela zomhlaba wonke, i-SMART inamandla okubuyisa isimo sayo njengomholi ezixazululweni zokuhamba zasemadolobheni.
