Ukuqalisa
Ukuhlinzwa kwe-e-commerce sekuguqule indlela abathengi abathenga ngayo, abahlinzeka lula ngokungenakuqhathaniswa kanye nemikhiqizo eminingi eminingi etholakala kalula. Kodwa-ke, ngokulandisa kwezitolo eziku-inthanethi, ukubalethwa kwalezi zingxenyekazi sekuphenduke ukukhathazeka okucindezelayo. Ukunquma ukuthi isitolo se-inthanethi esivumelekile sibalulekile yini ukuvikela imininingwane yomuntu kanye nezimpahla zezezimali. Le ndatshana idlulela ezintweni ezibucayi ezisiza ukuthola ubuqiniso babathengisi be-inthanethi, ukuhlinzeka abathengi ngamathuluzi adingekayo wokuhamba endaweni yezentengiso yedijithali ngokuphepha. Kulabo abafuna a Isitolo esithembekile , ukuqonda lezi zinto kubalulekile.
Ukuhlola izici zokuphepha zewebhusayithi
Ukuphepha kuwebhusayithi kuyinkomba eyisisekelo yeqiniso lesitolo se-inthanethi. Amawebhusayithi avikelekile avikela idatha yomsebenzisi ngokubethela, ukuvimbela ukufinyelela okungagunyaziwe kanye nezinsongo ze-cyber. Abathengi kufanele babheke amawebhusayithi aqala nge- 'https: // ' kunokuba 'http: // ', lapho ama-'S 'amele' aphephile '. Ngokwengeziwe, ukuba khona kwesithonjana se-padlock kubha yekheli kukhombisa ukuthi ukuxhumana kubhalwe ngemfihlo kusetshenziswa ubuchwepheshe be-Secure Sockets Layer (SSL).
Ukucwaninga okwenziwe ngabaphezulu kwe-cybersecuture (2021) amaphuzu avelele wokuthi amawebhusayithi alahlekelwa ukubethela kwe-SSL atholakala kalula ekuphuleni kwedatha. Ngakho-ke, ukuqinisekisa ukuthi isitolo esiku-inthanethi sinezitifiketi zokuphepha ezifanele azivikeli imininingwane yomuntu kuphela kodwa futhi zibonisa ukuzibophezela komthengisi ekuphepheni kwabathengi.
Izitifiketi ze-SSL nezimpawu zokuthembana
Izitifiketi ze-SSL ziqinisekisa ukuthi ungubani kuwebhusayithi futhi unike amandla ukuxhumana okubethelwe. Izimpawu zokuthemba ezinikezwe yizinkampani ezihlonishwayo ze-cyberseturity, njengeNorton noma i-MCAFEE, ziphinde ziqinisekise izindlela zokuphepha zesayithi. Kodwa-ke, lezi zimpawu kufanele zichofozwe, ziholele ekhasini lokuqinisekisa eliqinisekisa ubuqiniso babo. Izimpawu zokuthembana inkohliso ziyiqhinga elivamile elisetshenziswa yizindawo zokukhwabanisa ukuze zibonakale zisemthethweni.
Ukuhlola ukubuyekezwa okuku-inthanethi nezilinganiso
Ukubuyekezwa kwamakhasimende kanye nezilinganiso zinikeza ukuqonda okubalulekile ekuthembekeni kwesitolo se-inthanethi nekhwalithi yensizakalo. Amapulatifomu anjenge-trustpilot, i-sitenjabber, kanye ne-BED BURSE BUREBHIPS HEAUAU Aggregate Reader Poideback, engaqokomisa izingqinamba ezingaguquki njengokulethwa kwemikhiqizo, insizakalo yamakhasimende ampofu, noma ukuthengiselana okuyinkohliso.
Ucwaningo olwenziwa nguBrightlocal (2022) uthole ukuthi ama-87% abathengi afunda ukubuyekezwa kwe-inthanethi kwamabhizinisi endawo, okukhombisa ukubuyekezwa okubalulekile okudlalwa ekuthatheni izinqumo kwabathengi. Kungcono ukuthi uqaphele izitolo ngezibuyekezo ezinamandla kakhulu ezingenamininingwane, ngoba lokhu kungabanjwa. Ngakolunye uhlangothi, ingxube yezibuyekezo ezinhle nezingezinhle zivame ukunikeza ukuboniswa okungokoqobo kokusebenza kwesitolo.
Ukuhlonza Ukubuyekezwa Okukhohlisayo
Ukubuyekezwa okuyinkohliso kungadukisa abathengi ekuthembeni ezitolo ezingekho emthethweni online. Izinkomba zokubuyekezwa kwe-Inauthentic zifaka ulimi olujwayelekile, imishwana ephindaphindwayo, kanye nokuntuleka kwemininingwane ethile yomkhiqizo. Isebenzisa amathuluzi okuhlaziya ukubuyekeza noma izandiso zesiphequluli zingasiza ekuboneni amaphethini asolisayo kumpendulo.
Ukuhlaziya ubungcweti bewebhusayithi kanye nokwakhiwa
Idizayini ephelele nobungcweti bewebhusayithi yesitolo esiku-inthanethi kungasho ukuthi ubuqiniso bayo. Abathengisi abasemthethweni batshala imali ezinhlamvini ezisebenziseka kalula, izithombe ezisezingeni eliphakeme, nokuqukethwe okubhalwe kahle. I-Grammar empofu, amaphutha esipelingi, nezithombe eziphansi kakhulu kungakhombisa isayithi elihlangene ngokushesha, elingaba ifulegi elibomvu.
Ngokusho kwe-E-Commerce UX Study yi-The Baymard Institute (2021), abasebenzisi kungenzeka ukuthi bathembele futhi bahlanganyele namawebhusayithi abonisa amazinga aphezulu okusebenziseka. Uhlelo lokuhambisa olunembile lokuhambisa, izincazelo ezinemininingwane yomkhiqizo, nezinqubomgomo ezibonakalayo zinikela ngokuhlangenwe nakho okuhle komsebenzisi kanye nokubhekiswa kwesiginali.
Ukusobala izinqubomgomo nolwazi lokuxhumana
Izitolo ezingokomthetho eziku-inthanethi zinikeza imininingwane ecacile maqondana nokuthumela, ukubuya, ubumfihlo, kanye nemigomo yesevisi. Ukutholakala kwezinqubomgomo eziphelele kukhombisa ukuziphendulela kanye nokucatshangelwa kwamakhasimende. Ngokwengeziwe, imininingwane yokuxhumana efinyelelekayo, kufaka phakathi amakheli omzimba, izinombolo zocingo, nama-imeyili wensizakalo yamakhasimende, ivumela abathengi ukuthi bafinyelele imibuzo noma ukukhathazeka.
Ukuqinisekisa ubuqiniso bebhizinisi nokuhambisana nomthetho
Abathengisi be-inthanethi bangempela bangamabhizinisi abhalisiwe ahambisana namazinga asemthethweni nawalawulayo. Abathengi bangaqinisekisa ubuqiniso benkampani ngokusebenzisa imininingwane kahulumeni, efana nonobhala wokusesha kwebhizinisi likahulumeni e-United States. Amabhizinisi aphesheya angabhaliswa ngeziphathimandla zikazwelonke noma zesifunda.
Ngaphezu kwalokho, amabhizinisi asemthethweni ajwayele amalungu ezinhlangano zezimboni noma anazo izitifiketi ezifanele emkhakheni wazo. Isibonelo, embonini yensimbi, izinkampani zingaqinisekiswa ngezinhlangano ezifana ne-American Iron and Steel Institute (Aisi) noma zibambe izitifiketi ze-ISO zezinhlelo zokulawulwa kwekhwalithi.
Ukuhlola Izindlela Zokukhokha
Izinketho zokukhokha ezivikelekile nezidumile zingesinye isiphawulo sezitolo ezingokomfanekiso eziku-inthanethi. Isango lokukhokha njenge-PayPal, umugqa, noma amaprosesa amakhadi wesikweletu aqinisekisiwe anikela ngokuvikelwa komthengi futhi anciphise ubungozi benkohliso yezezimali. Qaphela amasayithi ezamukela kuphela izindlela zokukhokha ezingatholakali ezinjenge-wire Transfers noma i-cryptocurrency ngaphandle kokunikeza izinketho ezijwayelekile.
Ukuhlola Domain Age kanye nokuba khona kwewebhu
Iminyaka yesizinda sewebhusayithi inganikeza ukuqonda kube semthethweni. Izizinda ezintsha zingasetshenziswa ngama-scammer avame ukuguqula amawebhusayithi ukugwema ukutholwa. Amathuluzi afana nokubheka kwe-Whois angambula lapho isizinda sabhaliswa kanye nemininingwane yokubhalisa.
Ngokwengeziwe, ukuba khona kwewebhu okuqinile kukhombisa ukuthembeka. Amaphrofayili weMedia Esebenzayo Esebenzayo, Ukuzibandakanya Namakhasimende, kanye nokubuyekezwa kokuqukethwe kukhombisa ukuzibophezela kwenkampani ekubonakaleni nasebudlelwaneni bamakhasimende. Isibonelo, okuthunyelwe kwebhulogi okujwayelekile noma izibuyekezo zezindaba zingasho ukuqhubeka kokusebenza nokuzibandakanya kwezimboni.
Ukuzibandakanya Komphakathi kanye nokuzibandakanya Komphakathi
Ukuzibandakanya namakhasimende ngokusebenzisa imithombo yezokuxhumana namapulatifomu omphakathi kuthuthukisa ukwethenjwa. Amabhizinisi asemthethweni avame ukukhombisa ubufakazi, baphendule imibuzo yamakhasimende, futhi babambe iqhaza ezingxoxweni zemboni. Lokhu kubonakala kuvumela abathengi ukuthi bagange idumela nokuphendula kwenkampani.
Ukubona okunikezwayo kanye namanani
Amanani aphansi kakhulu kunenani lemakethe kungaba ngumzamo wokuheha abathengi abangafanele. Ngenkathi izaphulelo kanye nokukhushulwa kuvamile, amanani aphansi ngokweqile angakhombisa imikhiqizo yomgunyathi noma umsebenzi wokukhwabanisa. Ukuqhathanisa amanani kulowo abathengisi abaningi abadumile kusiza ukubona ama-anamalies.
I-Federal Trade Commission (FTC) ixwayisa abathengi mayelana nezivumelwano ezibonakala zinhle kakhulu ukuthi ziyiqiniso, njengoba zivame ukuba njalo. Ukuhlola ukuthi intengo iyahambisana namazinga ezimboni iyisinyathelo esibucayi ekuhloleni ubuqiniso besitolo online.
Ukuhlaziya ubuqiniso bomkhiqizo
Ngemikhiqizo enophawu, ukuqinisekisa ubuqiniso kubalulekile. Abathengisi abasemthethweni bahlinzeka ngemininingwane enemininingwane yomkhiqizo, kufaka phakathi izinombolo zemodeli, imininingwane, kanye nemininingwane yomenzi. Amakhasimende anganqamula khona lolu lwazi ngewebhusayithi esemthethweni yomkhiqizo ukuze aqinisekise ukunemba.
Ukuqonda amalungelo abathengi nokuvikelwa
Abathengi bavikelwe yimithetho nemigomo elawula ukuthengiselana okuku-inthanethi. Ukujwayelana nalawa malungelo, njengekhono lokuphikisana namacala noma ukubuyisa imikhiqizo engenaphutha, kufaka amandla abathengi ukwenza izinqumo ezinolwazi. Izitolo ezingokomthetho eziku-inthanethi zihambisana nale mithethonqubo futhi zivame ukuchaza amalungelo abathengi ngaphakathi kwezinqubomgomo zabo.
Umyalelo wamalungelo wabathengi wase-European Union kanye noMthetho Wokudlulisa Isikhwama Se-USEktroniki yizibonelo zemithethonqubo enikeza ukuvikela abathengi be-inthanethi. Ukwaziswa kwalokhu kuvikelwa kungasiza ekuboneni izitolo ezinamathela ezindinganisweni zomthetho.
Izindlela zokuxazulula izingxabano
Abathengisi abasemthethweni banikezela iziteshi zokuxazulula izingxabano, njengezikhungo zensizakalo yamakhasimende noma izinsizakalo zokulamula. Ukuba khona kwezinqubo ezicacile zokusingathwa kwezikhalazo kukhombisa ukuzibophezela ekwanelisekeni kwamakhasimende. Lokhu kungafaka izinqubomgomo zokubuyisa, imininingwane yewaranti, nezinsizakalo zokusekelwa.
Ukubonisana nochwepheshe kanye nemithombo yegunya
Ochwepheshe bezimboni kanye nezinhlaka ezigunyaziwe zivame ukuhlinzeka ngokuhlola noma ukuqinisekiswa kwezitolo eziku-inthanethi ezihlonishwayo. Ukubonisana nemithombo efana namaqembu okuvikela abathengi, ukushicilelwa kwezimboni, kanye nezinhlangano eziqeqeshiwe kunganikeza isiqinisekiso esengeziwe seqiniso lesitolo.
Isibonelo, i-National Retail Federation Federation (NRF) kanye ne-BED Business Bureau (BBB) ihlinzeka ngezinsizakusebenza kanye nokugunyazwa kwamabhizinisi ahlangabezana namazinga athile okuthembeka nokuziphatha okuhle.
Izinsizakalo Zokuqinisekisa Ukuqinisekiswa Kwesithathu
Izinsizakalo ezinjenge-Verisign noma i-truste zinikeza ukuqinisekiswa kokuphepha kwewebhusayithi kanye nemikhuba yobumfihlo. Lezi ziqinisekiso zabantu besithathu zengeza ungqimba olwengeziwe wokuthembeka, njengoba isitolo esiku-inthanethi sesihlolisise izinhlangano ezimele.
Ukugcina
Ngesikhathi lapho ukuyothenga okuku-inthanethi kukhula khona, ukwahlukanisa okuphakathi kwezitolo ezingokomfanekiso nezinkohlisiwe kubalulekile ekuvikelweni kwabathengi. Ngokuhlola kakhulu izici zokuphepha, ukubuyekezwa kwamakhasimende, ubuchwepheshe bewebhusayithi, iziqinisekiso zebhizinisi, namasu amanani, abathengi bangenza izinqumo ezinolwazi. Kubalulekile ukuthi uhlale uphapheme futhi usebenzise izinsiza ezikhona ukuqinisekisa ubuqiniso babathengisi be-inthanethi. Ngomuzwa wokuthenga ophephile, osebenzisana naye nge Isitolo esithembekile esiqinisekisa imikhiqizo esezingeni eliphezulu nezinsizakalo ngenkathi sivikela imininingwane yomuntu siqu neyezezimali.
Ekugcineni, ukuzinika amandla ulwazi nokwamukela indlela yokuqapha kunganciphisa kakhulu ubungozi obuhambisana nokuthenga online. Njengoba indawo yemakethe yedijithali iyaqhubeka nokuvela, ukuhlala unolwazi kuhlala kuyisihluthulelo somuzwa wabathengi ophephile nowanelisayo.
